Wanhsiu Sunny Tsai

Dr. Wan-Hsiu Sunny Tsai received her Ph.D. in Advertising from the University of Texas at Austin. Her research examines the influence of advertising and marketing communication as a powerful cultural institution in capitalistic societies.  Specifically, she has investigated topics such as representations of lesbians, gay men, bisexual, and transgender (LGBT) people in mainstream advertising, gay consumers’ response to gay advertising, depictions of fatherhood and male domesticity in prime-time commercials, cross-cultural comparison of brands’ social media messages, consumer acculturation,  consumer ethnocentrism, and minority consumers’ response to multicultural advertising. Her work has been published in various book chapters, conference proceedings, and the Journal of Advertising, International Journal of Advertising, Journal of Interactive Advertising, Journal of Global Marketing, Consumption Markets and Culture, Journal of International Consumer Marketing, among others. Her co-authored papers have received top paper awards from American Academy of Advertising, Association for Education in Journalism and Mass Communication, National Communication Association, and the International Public Relations Research Conference.