This summer, I spent two and a half months working in one of the largest and most bustling public relations hubs in the world as a corporate and financial communications intern for Burson-Marsteller in New York City.
Assistant Professor Dr. Weiting Tao from the University of Miami School of Communication's Department of Strategic Communication was recently awarded funding in the form of a grant from the Arthur W. Page Center for Integrity in Public Communication at Penn State University.
Re-innovating public relations, social media, marketing, and promotions behind the fifth largest tennis tournament in the world is just another class assignment for the 22 public relations students in Dr. Maria Scott’s campaigns class.
Last semester, Dr. Colee Splichal’s Public Relations Campaigns class created the campaign for the 20th anniversary of the Patti and Allan Herbert Wellness Center, which will take place in January 2016. The class, STC 436, is a capstone for the public relations major in which seniors apply what they have learned in the last four years to develop a campaign for a real-world client.
By Meghan Allison
In an event unlike any other, 16 teams of University of Miami students participated in PhilADthopy, a 25-hour blitz that ultimately produces free public relations, advertising, marketing and social media strategies to selected organizations.