On Feb. 3, 2016, David Añón spoke to members of the Media Management Association to explain how an upcoming Miami-based technology conference could benefit students interested in startups and innovations.
Every year, the National Association of Television Program Executives (NATPE) offers a competitive internship program that allows selected students to attend the conference and develop a greater knowledge of the television buying and distribution processes. Since 2011, the annual NATPE conference has been held in Miami Beach.
In the U.S. competitive television business, Nielsen, more than any other research company, symbolizes and dominates audience measurement. But since the announced acquisition of Rentrak by comScore in September 2015, which still needs approval by government authorities, the Rentrak-comScore combination will seek to challenge Nielsen's supremacy. While Rentrak specializes in moviegoing and television viewing measurement, comScore focuses on online audiences.
As part of the University of Miami School of Communication’s Annual Conversation Series, PBS President and CEO Paula Kerger will visit the campus to discuss the role of public media in the digital age.
Kerger’s Nov. 2 visit includes insights from the broadcasting executive, followed by a moderated Q&A session with students and members of the university community, presided by School of Communication Professor Paul Driscoll.
On Oct. 14, the Media Management Association welcomed Juan Paz, senior director for digital strategy and marketing at Sony Music Latin, to discuss trends in the Latin US/LATAM music market.
Despite the dramatic physical-to-digital changes in recent years, Paz remained bullish about the prospects of the music industry and stressed the important role that social media plays in the modern music era.
Founder and CEO of Digital Content Group and former University of Miami School of Business Administration adjunct professor, Jay Scharer, spoke to students of the Media Management Association (MMA) Wednesday evening at UM’s School of Communication. His presentation, “Becoming a Media Entrepreneur,” encouraged students to ask themselves “Is this what I want?”