• For the last Media Management Association meeting of the fall semester, Freda Pedrique-Valdes, senior account manager at Telemundo 51-NBCUniversal (WSCV and WTVJ), shared her insights about the changing practices in television sales. But while students constantly seek new educational and professional opportunities to strengthen their resumes, Pedrique-Valdes admitted having no resume. She has been working for the same renowned Telemundo-NBC company for over twenty-eight years.

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  • On November 7, Maria Sanchez, Miami-based head of Prime Video Direct Latin America at Amazon, spoke about her 25-year career in the television distribution industry with members of the Media Management Association. Growing up in Spain, Sanchez always knew that her calling was to work in the entertainment business.

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  • An evaluation of the "cord-cutting" phenomenon, a viability study of virtual reality in sports and video entertainment, and an international analysis of over-the-top video services were the topics of the three winning entries of this year's Media Management Association (MMA) Awards.

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  • On April 10, the Media Management Association hosted Heidi Lieb, senior director of business development at WPBT, to talk about the mechanism and strategies used to sell public television underwriting messages. She came to the South Florida noncommercial television station with considerable sales experience in the private sector, including a three-year stint as an account executive at ESPN.

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