This summer, I spent two and a half months working in one of the largest and most bustling public relations hubs in the world as a corporate and financial communications intern for Burson-Marsteller in New York City.
On Wednesday, March 29, the Media Management Association welcomed Laura Berga, director of Strategy and Programming Analysis for HBO Latin America Group (LAG). Berga is a University of Miami alumna who graduated with a Bachelor of Science in Advertising and Graphic Design. After beginning a career in advertising, she later returned to UM to complete an M.B.A. with a specialization in marketing and finance.
Last week, more than 160 University of Miami School of Communication students, faculty, and alumni filled the Frances L. Wolfson courtyard to mingle with industry leaders and network with specialists in film, multimedia, design, public relations, journalism, and various other communication fields.
Last Wednesday, the Media Management Association invited ESPN’s David Bearman, manager of production research, and Tiffany Doolittle, manager of business operations, to explain the purpose and functions of Bristol, CT-based ESPN's Statistics and Information. This division specializes in sports data and analytical storytelling and disseminates content across ESPN’s television, radio, digital, mobile, and magazine platforms.
Every year, the National Association of Television Program Executives (NATPE) offers a competitive internship program that allows selected students to attend the conference and develop a greater knowledge of the television buying and distribution processes. Since 2011, the annual NATPE conference has been held in Miami Beach. This year, four students from University of Miami School of Communication Department of Journalism and Media Management participated as NATPE interns.
After a few grueling months of submitting applications and conducting interviews, the hard work paid off and I was accepted into the Viacom Summer Internship program in New York City. From May through August 2016, I became a member of the Digital Programming team at Nick Jr., a Nickelodeon pre-school television channel most famous for the hit show, Dora the Explorer.