The Power of Brand Advocacy in the Streaming Business

By: Raul Cruz Michael Fernández, vice president of marketing for V-Me Media, spoke over Zoom with the members of the Media Management Association about the importance of branding strategy in the increasingly competitive streaming space. Simply stated, branding refers to a company's ability to create a unique identity for a product or service in the mind of the consumer. Fernández held previous positions with Viacom International Media Networks as senior manager in advertising and brand solutions for the Latin American market and with Sony Pictures Television as marketing manager in [...]