Wei Peng is a first-year Ph.D. student at the University of Miami. His research interests include health communication, media effects and digital media. He earned his bachelor degree in advertising from Shanghai University of Engineering Science and a master’s degree in journalism with concentration in strategic communication from the University of Missouri. While studying in Missouri, he was part of several health communication research institutes that supported campaign and research activities for public health issues. He started the doctoral programs at UM after working for three years with Texas A&M University System as a multimedia designer and marketing professional.