Su Yeon Cho joined the doctoral program in the School of Communication at UM in 2018. Her research examines effects of social media and advanced technology, with a special interest in consumer engagement and influencer marketing.
Su Yeon Cho earned her BA in advertising & public relations and MA in advertising communication at Hongik University in South Korea. She completed her second MA in journalism and mass communication at Iowa State University. She teaches in the Department of Strategic Communication while pursuing her terminal degree in Communication.
Cho, S. Y., Tian, S., Jia, X., & Tsai, W. H. S. (2020). Social media influencers’ disclosures of brand relationships on Instagram: Characteristics and engagement outcomes. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC), August 9 – 2020, Virtual Conference.
Lee, Y., Cho, S. Y., & Sun, R. (2020). Public responses to employee posts on social media: The effects of message valence, message content, and employer reputation. Paper presented at the International Communication Association Conference (ICA), May 23 – 2020, Virtual Conference.
Cho, S. Y., Deng, H., & Kim, S. (2020). Communicating with consumers as if peeling on onion: Forming consumer-brand relationship through social media. Paper presented at the American Academy of Advertising (AAA), March 27 – 2020, Virtual Conference.
Cho, S. Y. (2019). The effects of brand involvement and message strategy on user responses on Facebook brand pages. Paper presented at the International Communication Association Conference (ICA), May 25 – 2019, Washington D.C.
Chuan, C. H., Tsai, W. H. S., & Cho, S. Y. (2019). Framing artificial intelligence in American newspapers. Paper presented at the Artificial Intelligence, Ethics, and Society Conference (AIES), January 28 – 2019, Honolulu, Hawaii.
Cho, S. Y., & Lee, S. (2017). Cultural difference and message strategy of global brands: A comparative analysis on Facebook fan pages in the US and Korea. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC), August 10 – 2017, Chicago, IL.
Cho, S. Y., Lee, E. (2013). The effects of brand self-disclosure and intimacy in communication on Facebook: Using social penetration theory [Written in Korean]. Paper presented at the Korean Advertising and PR Practitioners Society, November 30 – 2013, Seoul, Republic of Korea.