PhilADthropy combines the talents of UM ad students with the advertising needs of local non-profit organizations for one painfully fun, 25-hour event. Students and team leaders meet with their clients for a quick briefing before spending all night working to develop professional-level work.

We realized that over the course of the 25 hours at PhilADthropy, there are many feelings the students, non-profits, and team leaders encounter. Some are great, some are stressful, and some are out right hilarious.

We wanted to give our targets a little insight into all of the emotions they will be going through during these 25 hours, and we wanted to do it with style and a sense of humor.

Congratulations to everyone that contributed to this project for winning Silver at the regional ADDY awards.