90% of people say they've seen cyberbullying and ignored it. New Statistics say this number may be closer to 95%. Our lawmakers have become passive bystanders to this problem.
So we asked... what if you couldn't be a passive bystander?
The laws in place to fight cyberbullying are flimsy and ineffective. Though cyberbullying can have extreme consequences, we have become unaffected onlookers to the situation. This campaign targets the general public and the lawmakers who have taken the role of passive bystanders.
Cellphones are the most common medium for cyberbullying. In the lawn in front of the Capitol building cellphones will visually represent the 90% of passive bystanders versus the 10% that take action. The piles will be impossible to miss and signage around the lawn will direct onlookers to visit the website to learn more.
The campaign centers around an interactive media board that allows people to test their ability to deal with a cyberbullying situation. Five different situations occur at random when people interact with the board. It prompts participants to take action, rather than remaining passive.
Other executions will include installations across the capitol steps, and signage, and an online message board, and social media activation.
Participants can choose to defend the victim, which is a more aggressive approach, combat the bully with a positive comment towards the victim, or report the offensive comment. These are three different ways for bystanders to do something and not just ignore the issue.
All media will encourage the viewers to investigate the #dosomething hashtag and visit the website. The website will include: