Assistant Professor




(305) 284-2616


Dr. Soyoon Kim joined the School of Communication faculty as an Assistant Professor in 2014. She received her Ph.D. in Mass Communication with a minor in Public Health from the University of Minnesota. She also holds her M.A. in Mass Communication from University of Minnesota and B.A. (Summa Cum Laude) in Advertising and Public Relations from Hanyang University in South Korea.

Dr. Kim’s research interests center on health communication. She has developed expertise in evaluating and designing persuasive health campaigns in the area of cancer communication and substance-abuse prevention research. In particular, her current research focuses on: (1) the processing mechanism and implication of bivariate motivational activation in explaining antidrug message effects; (2) individual- and community-level factors that influence the effect of cancer screening campaigns among underserved populations; (3) and the dissemination and use of health information through multiple channels, including interpersonal sources ,mass media, and digital games.

During her Ph.D. studies in Minnesota, Dr. Kim worked as a research scientist at the Minnesota Department of Health and was the recipient of the University of Minnesota’s Doctoral Dissertation Fellowship Award and the School of Journalism and Mass Communication’s Ralph Casey Award. She enjoys doing Pilates, listening to jazz, or tasting California wines with friends in her free time.

Selected Publications

Kim, S., & Malova, K. (forthcoming). From compliance to adherence in diabetes self-care: Examining the role of patient mindfulness and physician-patient communication. American Journal of Health Promotion.

Kim, Ahn, & Park. (2021). Design and evaluation of a serious digital game to prevent indoor tanning among young adults: A theory-based, collaborative approach. Korean Journal of Advertising and Public Relations. 23(3), 236-285.

Carcioppolo , N., Shata, A., Kim, S., & Tran, L., Yang, F., & Zhou, C. (2021). Evaluating a transformational health game to influence perceptions of the condom-as-evidence policy. Games for Health Journal, 10(5), 355-360.

Mao, B., Kim, S., Peng, W, & Morgan, S. (2021). The interplay between message framing and message recipients’ regulatory focus in promoting HPV prevention strategies. Journal of Health Communication, 26(2), 92-103.

Occa, A., Kim, S., & Morgan, S., Anderson, D. (2020). A comparison of metaphor modality and appeals in the context of skin cancer prevention. Journal of Health Communication. 25(1), 12-22.

Wendorf, M. J., & Kim, S. (2020). Serious games as communicative tools for attitudinal and behavioral change. Handbook of Applied Communication Research. Wiley Publishing.

Zhou, C., Occa, A., Kim, S., & Morgan, S. (2020). A meta-analysis of narrative-based serious games for promoting healthy behaviors. Journal of Health Communication, 25(1), 54-65.

Kim, S., & Southwell, B. (2017). Memory for media content in health communication. Oxford Research Encyclopedia of Communication. Oxford University Press.

Parks, M. & Kim, S. (2017). Interpersonal communication in response to an intervention and its impact on smoking cessation within a low-income population. Health Education and Behavior, 45(4), 550-558.

Lee, H. O., & Kim, S. (2015). Linking health information seeking to behavioral outcomes: Examination of the antecedents and the outcome of childhood vaccination information seeking. Journal of Health Communication, 20(3), 285-296.

Selected Funded Research

Co-Investigator (2021 – ), “From individual to collective wellbeing: a smart technology ecosystem for personalized mood regulation” (PI: Dr. Ching-Hua Chuan, Co-Is: Drs. Juan Chattah and Soyeon Ahn). ULINK (Phase II). University of Miami. $44,450

Co-Investigator (2020 – 2021), “From individual to collective wellbeing: a smart technology ecosystem for personalized mood regulation” (PI: Dr. Ching-Hua Chuan, Co-Is: Drs. Juan Chattah and Soyeon Ahn). ULINK (Phase I). University of Miami. $40,000

Co-Principle Investigator (2019 – 2020), “Playing for mental health and social change: Evaluation of an interactive game for mental health promotion among college students” (Co-PI: Dr. Queenie Li). The Arthur W. Page Center for Integrity in Public Communication. Penn State University. $6,000

Co-Principle Investigator (2019 – 2021), “Designing and testing a mobile app intervention for environmental activism” (Co-PIs: Drs. Ching-Hua Chuan, Michelle Seelig, and Sunny Tsai). 4C. University of Miami. $5,000

Co-Principle Investigator (2018 – 2020), “Whack-a-Mole: Testing an app intervention to increase melanoma identification” (Co-PI: Dr. Nick Carcioppolo). The Sylvester Comprehensive Cancer Center. University of Miami. $5,736

Co-Principle Investigator (2015 – 2016), “Design and evaluation of an innovative digital game to reduce indoor tanning among young adults” (Co-PI: Prof. Clay Ewing). The School of Communication. University of Miami. $5,000

Principle Investigator (2015 – 2016), “Design and evaluation of an entertainment-educational game to reduce indoor tanning behavior among young adults” The Provost Research Award. University of Miami. $15,500

Featured Projects

Evaluation of Serious Games Outcomes