Jasper Nelissen is an entrepreneur, consultant and business leader with global experience in brand strategy, advertising and organizational development. At the University of Miami’s School of Communication Jasper lectures in Advertising Strategy and Management, and contributes to undergraduate and graduate curriculum development for the Department of Strategic Communication. Jasper has an MBA from Cambridge University with a focus on Brand Strategy and Change, and an MSC from Delft University of Technology.
Jasper is the Chief Operating Officer at Miami-based SaaS company Overproof, the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry. Jasper leads the company’s operational and commercial functions, including marketing, sales, customer success and office operations.
Before joining Overproof, Jasper worked for global advertising network Saatchi & Saatchi as Director and General Manager. Based in London UK from 2006 to 2010, Jasper implemented purpose‐driven programs for organizational, leadership and people development across Asia, Europe and the USA, and led strategy and consulting projects for a range of blue-chip clients. From 2010 to 2016, Jasper was the leader at Saatchi-owned advertising agency Conill Miami. During his tenure, Conill Miami earned multiple creative and effectiveness awards. In 2016, Jasper founded the Nelissen Consulting Group (NCG), a Miami-based consulting practice focused on Brand Strategy & Transformation, Leadership Development and Organizational Change & Alignment.
In addition to his work at UM and for Overproof, Jasper sits on the board of the Sabrina Cohen Foundation, an organization dedicated to providing adaptive fitness and recreational programs that offer a better quality of life to individuals living with disabilities and other lifestyle challenges.