As the e.l.f. SKIN Brand Marketing Intern (e.l.f.tern), you will be an integral part of the brand marketing team, contributing to high-impact initiatives that help shape the ongoing success of the e.l.f. SKIN brand. This role offers hands-on experience across go-to-market (GTM) planning, briefing processes, event coordination, retailer and sales support, and more. You’ll have the opportunity to collaborate cross-functionally, develop creative ideas, and support campaigns from concept through execution.
Key Responsibilities
- Sampling Campaigns: Help develop and execute targeted sampling initiatives. Collaborate with marketing to identify ideal audiences, craft messaging, coordinate logistics, and analyze performance for future campaign optimization.
- Go-To-Market Support: Partner closely with the brand marketing team to build and implement GTM plans for product launches and seasonal campaigns, gaining exposure to brand strategy and cross-functional alignment.
- In-Store Sales Support: Collaborate with the sales team to support field representatives at retailers including Ulta, Walmart, Target, Drugstore Chains, and Shoppers Drug Mart. Assist with sourcing GWPs, samples, and branded giveaways to drive in-store engagement.
- Event Coordination: Support the execution of internal and external events including influencer activations, product education moments, and brand showcases.
- Competitive Market Research: Stay up to date on trends in both mass and prestige beauty. Share insights and recommendations with brand, social, and digital teams to inform campaign direction.
- Reporting & Presentations: Assist with marketing reporting, deck building, and cross-functional recaps to help communicate campaign results and performance insights.
What You’ll Learn
- How to build and activate a full GTM strategy across digital, retail, and experiential channels
- Best practices in launching skincare products in a fast-paced, trend-driven environment
- The importance of retailer collaboration and field marketing support
- Event planning and briefing from a brand marketing lens
- The dynamics of consumer behavior and competitive positioning in beauty
Qualifications
- Currently pursuing/recently graduated with a degree in Marketing, Business, or a related field.
- Strong written and verbal communication skills.
- Excellent analytical and problem-solving skills.
- Highly organized with strong attention to detail.
- Comfortable working independently and collaboratively.
- Passion for skincare and interest in the beauty industry.
- Familiarity with digital marketing platforms is a plus.
- Proficient in Microsoft Excel and PowerPoint.
- Self-starter with a creative mindset and proactive work ethic.