It’s all about how to tell a good story. That’s the best way to describe Shannon High-Bassalik’s career which has spanned news, entertainment, documentaries, streaming, and social media. Starting as an associate news producer in Miami at WFOR, she came back to the station exactly 10 years later as VP of news and helped bring it from one of the worst stations in the country to an award-winning national leader.
At the networks, as creator and executive producer of CNN’s “Starting Point with Soledad O’Brien” and “Early Start,” she helped increase ratings by 20% year over year. As VP and managing editor of MSNBC, overseeing the content and programming of mornings, daytime, and weekends, she built a team that increased ratings to the highest they had ever been, and as SVP of programming for the short-lived Al Jazeera America network, she oversaw primetime shows and documentaries, including teams that won Primetime Emmys, Peabodys and Duponts.
Always on the hunt to learn new genres, she has worked in the entertainment industry as co-executive producer of the nationally syndicated daytime talk show “Tamron Hall” (current) to Peacock’s executive producer of development where she helped develop and pitch programs that landed on Discovery ID and NBC. She’s produced Emmy-award winning documentaries, helped streaming companies develop, produce, and launch content, and consulted with local news companies to help coach talent, producers, and managers. She is also a vice president of the University of Miami’s Alumni Board of Directors Executive Committee.
Join us in Studio C for this fantastic conversation.