Public Relations M.A. Featured Courses

Comparison of theories dealing with the processes and effects of communication is discussed.

A comprehensive survey of communication research methods. Qualitative and quantitative approaches will be explained and practiced.

Research methods and theories for participant-observation, phenomenology, symbolic interactionism, ethnomethodology, content analysis, and historical-critical interpretation.

Roles, functions, and consequences of mass communication in American society.

This course will provide a review, examination and practical application of sports communications, publicity and promotions in strategic communications.

Develop skills used by professionals in the public relations/media relations, communications, promotions/marketing and journalism professions through faculty-supervised hands-on experience in the "field" with real organizations.

History, theory, and practice of public relations in a global, multicultural environment.

Principles and practice of public relations management in a variety of contexts including agency, consultancy, corporate, and nonprofit.

Individual study. May be repeated to a maximum of six credits.

An introduction to design principles and tactics used in the creation of public relations messages and campaigns.

Prescribed study and supervised work with practitioners in public relations.

This course introduces the student to crisis communication and management from a strategies, theory-based approach steeped in case research from historical cases and business case studies

The practice of media relations within the public relations milieu.

A seminar to examine the role of public relations in American political campaigns.

A seminar to explore the theories and methodologies of public relations encompassing writing, principles and campaigns.

Principles and techniques for the development of strategic thinking, information-gathering, and writing public relations messages across traditional, digital, social and web-based media.

Course analyzes organizational principles, internal budgeting, and evaluation of public relations departments and counseling firms.

A seminar to examine the role of public relations in American political campaigns.

A public seminar that focuses on non-profit organizations and governmental institutions.

This course will delve into the measures, mechanisms, and necessary considerations for measuring public relations effectiveness and evaluating the impact of public relations efforts.

To explore through readings, discussion and research contemporary ethical issue s in public relations.

An examination of health industry communication from business and promotional perspectives, including the special issues that have an impact on health communicators. Best practices and case studies from notable practitioners are used; strategic communication plan development, writing and presentation are emphasized.

This course monitors the sociopolitical environment of organizations, explores managing corporate crises and confrontations, analyzes issues, formulates organizational and political strategies, develops programs of advocacy communication and explores constituency communications and public involvement.

Professional functions related to public relations requirements in a professional environment acting as an account executive.