Our doctoral students have presented their research at mainstream communication conferences many times including AEJMC, NCA, ICA, IAMCR, and others.

Ali, K., Li, C., & Zain-ul-abdin, K. (2018). Emotional arousal, social endorsements and website design: An experimental analysis of the role of heuristic message cues in the sharing of fake news on social media. Paper to be presented at the NCA 104th Annual Convention, Salt Lake City, UT.

Ali, K., Simmons, J., & Masood, Z. (2017). East Los High: Examining the interaction effects of entertainment education and explicit persuasive appeals on safer sex behavioral intentions. Poster presented at the meeting of the National Conference on Health Communication, Marketing and Media, Atlanta, GA.

Ali, K., & Zain-ul-abdin, K. (2018). Gender disparities in doctor recommendation of the HPV vaccination: Findings from the 2017 Health Information National Trends Survey. Paper presented at the 2018 National Conference on Health Communication, Marketing, and Media, Atlanta, GA.

Ali, K., & Zain-ul-abdin, K. (2018). The new propaganda machine: A textual analysis of fake news on Facebook during the 2016 presidential election. Paper presented at the 68th Annual International Communication Association (ICA) Conference, Prague, Czech Republic.

Ali, K., & Zain-ul-abdin, K. (2018). Driving online engagement on Facebook: The case of sexual health organizations in conservative Asian countries. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Midwinter 2018 Conference, Norman, OK.

Ali, K., & Zain-ul-abdin, K. (2017). Efficacy information on Facebook during the 2016 Zika virus outbreak. Paper presented at the 2017 National Conference on Health Communication, Marketing, and Media, Atlanta, GA.

Ali, K., & Johns, L. (2017). Going viral: User engagement with sensationalistic news on Facebook during an emerging infectious disease outbreak. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) 2017 National Conference, Chicago, IL.

Carcioppolo, N., McFarlane, S.J. & Tian, Z. (2018). Clickbait headlines and cancer news: How streamlining headline content influences cancer-related knowledge and beliefs. Poster presented at the Kentucky Conference on Health Communication (KCHC), Lexington, KY.

Carcioppolo, N., Occa, A., & Chudnovskaya, E. (2016). When is it OK to joke? Specifying how and when humor may be a more appropriate message frame than fear. Paper presented at the annual convention of the National Communication Association (NCA), Philadelphia, PA.

Chen, Z. (2016). Constructing corporate responsibility and relationships: Analyzing CEO letters in annual reports by ExxonMobil and Chevron. Paper presented at the annual conference of the Association of Education in Journalism and Mass Communication (AEJMC), Minneapolis, MN.

Chen, Z., Hong, C., & Occa, A. (2016). CSR as an international relationship management strategy: Linking CSR, organizational-employee relationships, and employee behavioral outcomes. Paper presented at the annual International Public Relations Research Conference (IPRRC), Miami, FL.

Chen, Z., Ji, Y., & Men, L. (2016). Strategic use of social media for stakeholder engagement in startup companies in China: A triangulated analysis. Paper presented at the annual International Public Relations Research Conference (IPRRC), Miami, FL.

Chen, Z., Ji, Y., & Men, L. (2016). Social media engagement with startup companies in China: A triangulation approach. Paper presented at the annual International Public Relations Research Conference (IPRRC), Miami, FL.

Chen, Z., & Tao, W. (2016). Hybrid strategy—integration or interference? How corporate communication impacts consumers’ memory and company evaluation. Paper presented at the annual conference of the International Communication Association (ICA), Fukuoka, Japan.

Cho, S. Y., & Lee, S. (2017). Cultural difference and message strategy of global brands: A comparative analysis on Facebook fan pages in the US and Korea. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC), Chicago, IL.

Chudnovskaya, E. (2016). Development of HIV/AIDS prevention campaign in Guatemala. Paper presented at the Latin American and Caribbean Studies Graduate Student Conference, Miami, FL.

Harrison, T. R., Yang, F., Anderson, D., Morgan, S. E., & Caban-Martinez, A. J. (2016). Building a culture of cancer prevention in South Florida Firefighters: Changes and challenges in exposure and bunker gear cleaning. Paper presented at the biennial Kentucky Conference on Health Communication (KCHC), Lexington, KY.

Hong, C. (2016). Personality as a moderator of the relationship between role ambiguity, role conflict, and organization-public relationship. Paper presented at the annual International Public Relations Research Conference (IPRRC), Miami, FL.

Hong, C., Chen, Z., & Li, C. (2016). “Liking” and being “liked”: How personality traits affect people’s giving and receiving ‘likes’ on Facebook? Paper presented at the annual conference of the Association of Education in Journalism and Mass Communication (AEJMC), Minneapolis, MN.

Hong, C., & Li, C. (2016). What factors influence consumers’ evaluations of a company’s corporate social advocacy? A test of a triad-relationship framework. Paper presented at the 8th International Forum on Public Relations and Advertising (PRAD), Wellington, New Zealand.

Hong, C., & Li, C. (2016). The effect of “Anonymous Consumers”: A study of anonymity, affect intensity, and message valence in the cyberspace. Paper presented at the annual conference of the International Communication Association (ICA), Fukuoka, Japan.

Hong, C., & Li, C. (2016). Will you be there for me no matter what? A study of online social support interactions between nonprofit organizations and their publics. Paper presented at the annual convention of the National Communication Association (NCA), Philadelphia, PA.

Huang, Q., Peng, W. (2018). Text and illustration: information processing on people’s uncertainty and attitudes about emerging technology. Paper presented at the Kentucky Conference on Health Communication (KCHC), Lexington, KY.

Huang, Q., Peng, W. (2018). “Little Pink”: Being and managing the identity of a stigmatized nationalist. Paper to be presented at the annual conference of the National Communication Association (NCA), Salt Lake City, UT.

Huang, Q., Peng, W., Simmons, J. V. (2018). Understanding the Effects of Perspective-taking on Stereotyping and Negative Evaluations: A P-curve Analysis. Paper presented at the annual conference of Association for Education in Journalism and Mass Communication (AEJMC), Washington, D.C.

Julian, S. & Tran, L. (2016). An evaluation of games for advocacy in health and human rights. Paper presented at the International Academic Conference on Meaningful Play, East Lansing, MI.

Kirch, K. (2016). Opening the windows to Europe: The Erosion of Sovietism in Tallinn’s urban image. Paper presented at the annual conference of Southern States Communication Association, Austin, TX.

Kirch, K. (2016). “This is the way you, Estonians, see us.” The audience reception and construction of Seto identity in the film Taarka. Paper presented at the annual conference of International Association for Media and Communication Research (IAMCR), Leicester, UK.

Kirch, K. (2016). Rurality (s)nailed down: The portrayal of Estonian village life in Afanasjev’s poetry collection. Paper presented at the 9th International Central and East European Communication and Media Conference (CEECOM), Tartu, Estonia.

Kirch, K. (2016). “There are more toothbrushes than teeth in the South”: Online memes as a rural-urban battleground. Paper presented at the annual convention of the National Communication Association (NCA), Philadelphia, PA.

Kirch, K. (2018). Multilayered Rurality in Multimodal Real Rural. Panel Title: Hashtags, Hayseeds, Harlots, and Habermas: A Multiperspectival Approach to Activism. Panel presentation at the Southern States Communication Association 88th Annual Conference. Nashville, Tennessee, USA.

Kirch, K. (2018). “Between Two Branches”: Metamodern Voices of a Post-Soviet Rural Town, Võru. Paper presented at the International Communication Association (ICA) 68th Annual Convention. Prague, Czech Republic.

Kirch, K. (2018). Blurring the Boundary Between Art and Multimodal Scholarship: The Case of the “Real Rural” Project. Paper to be presented at the National Communication Association (NCA) 104th Annual Convention. Salt Lake City, Utah, USA.

Kirch, K., McFarlane, S.J., & Kim, S. (2017). The Effectiveness of Jamaican Adolescent Pregnancy Videos. Paper presented at the International Communication Association (ICA) 67th Annual Convention. San Diego, California, USA.

Lewis, N., Huang, Q., & McGeehan, D. (2018). Compromising on competing values: The influence of perspective taking and selective exposure on responses to political news content. Paper to be presented at the annual conference of National Communication Association (NCA), Salt Lake City, UT.

Li, C., Liu, J., & Hong, C. (2016). Personalized advertising redefined and retested: Do consumers’ preference stability and extremity matter? Paper presented at the annual conference of the American Academy of Advertising (AAA), Seattle, WA.

Li, W., & Sun, R. (2018). Effects of schema on the spread of HPV vaccine-related information in social transmission. Paper to be presented at the 104 Annual Convention of the National Communication Association, Salt Lake City, Utah.

Liu, J., North, M., & Li, C. (2016). From fun to fan: Examining relationship building and public engagement on company Facebook pages by using a uses and gratifications approach. Paper presented at the annual conference of the International Communication Association (ICA), Fukuoka, Japan.

Liu, J., & Yang, Q. (2016). Culture, media, and political participation: A multi-level analysis of World Value Survey (WVS). Paper presented at the annual convention of the National Communication Association (NCA), Philadelphia, PA.

Mao, B. (2017). The Moderating Role of the Need for Cognition on Regulatory Fit: An Examination of College Students’ Attitudes and Intention Changes towards Fruits and Vegetables. BPS Social Psychology Section Annual Conference.

Masood, Z., & Huang, Q. (2017). The Un-Shattered Glass Ceiling: Twitter Users Perception of Female Presidential Candidates. Paper presented at the 2017 AEJMC Southeast Colloquium, March 9-11, Fort Worth, Texas.

McFarlane, S.J. (2017). Toward a cultural taxonomy on adolescent pregnancy in Jamaica. Panel presentation at the Miami Institute of the Americas Graduate Symposium and Field Research Grant Workshop, Miami, USA.

McFarlane, S.J. (2018). Acceptability of HPV self-sampling tools for cervical cancer prevention in Jamaican women. Panel presentation at the Global Oncology and Innovation Grant Inaugural Conference, Miami, USA.

McFarlane, S.J., Dubey, S., & Kim, S. (2017). Locating cultural influences on adolescent pregnancy in Jamaica. Paper presented at the International Communication Association (ICA), San Diego, CA.

McFarlane, S.J., Kirch, K., & Kim, S. (2018). A Taxonomy of Cultural Factors Influencing Adolescent Pregnancy in Jamaica. Paper presented at the International Communication Association (ICA) 68th Annual Convention. Prague, Czech Republic.

McFarlane, S.J., Morgan, S.E., Occa A. (2017). A systematic review of community-based participatory research to enhance clinical trials in vulnerable populations. Poster presented at the 15th Annual Disparities in Health in America: Working Toward Social Justice Workshop. Houston, TX.

McFarlane, S.J., Tran, L., Carrico, C., Kirch, K., & Maldonado, C. (2018). Hashtags, Hayseeds, Harlots, and Habermas: A Multiperspectival Approach to Activism. Panel presentation at the Southern States Communication Association Conference, Nashville, USA.

Men, R. L., Ji, Y., & Chen, Z. (2016). Dialogues with entrepreneurs in China: how startup companies cultivate relationships with strategic publics? Paper presented at the annual convention of the National Communication Association (NCA), Philadelphia, PA.

Moise, I. K., Masood, Z., Joya, E., & Chokshi, M. (2018). Assessing Alcohol Use During Pregnancy Among Women Attending Antenatal Care in Zambia. Paper presented at the 2018 AAG Annual Meeting, April 10-14, New Orleans, Louisiana.

Morgan, S.E., Peng, W., Occa, O., McFarlane, S.J., Potter, J.E. (2017). A pilot training to improve medical professionals’ verbal and nonverbal communication about clinical trials and research studies. Paper presented at the National Communication Association (NCA) Annual Convention, Philadelphia, PA.

Occa, A., (2016). A textual analysis of HPV vaccine educational videos targeting adolescents on YouTube. Symposium conducted at the meeting of Media+Health Symposium at Virginia Commonwealth University, Richmond, VA.

Occa, A., & Leopold, J. (2016). “You’ve been nominated!” Using social ties to strategically influence engagement in social marketing interventions. Symposium conducted at the meeting of Media+Health Symposium at Virginia Commonwealth University, Richmond, VA.

Occa, A., & Morgan, S. E. (2016). Structure, materials, and outcomes of training programs for improving clinical trials communication: a systematic review. Paper presented at the annual convention of the National Communication Association (NCA), Philadelphia, PA.

Occa A., Morgan S. E., McFarlane S., Peng W., & Potter J. (2017). A pilot training to improve medical professionals’ verbal and nonverbal communication about clinical trials and research studies. Paper presented at the 103rd Annual Convention of the National Communication Association (NCA), Dallas, Texas.

Occa, A., Morgan, S. E., & Potter, J. (2016). Underrepresentation of minorities in clinical trials: recruiters’ perspectives. Paper presented at the annual convention of the National Communication Association (NCA), Philadelphia, PA.

Orrego, V., Chudnovskaya, E., & Simmons, J. (2018). A community-based approach to HIV prevention in rural Guatemala. Paper presented at the annual Kentucky Health Conference, Lexington, KY.

Orrego Dunleavy, V., Phillips, J., Chudnovskaya, E., & McFarlane, S.J. (2017). Applying the PEN-3 cultural sensitivity model to address HIV/AIDS in Rural Guatemala. Paper presented at the National Communication Association (NCA) Annual Convention, Philadelphia, PA.

Orrego Dunleavy, V., Phillips, J., Chudnovskaya, E., & Julian McFarlane, S. (2016). Applying the PEN-3 cultural sensitivity model to address HIV/AIDS in rural Guatemala. Paper presented at the annual convention of the National Communication Association (NCA), Philadelphia, PA.

Pal, S. & Shata, A. (2018) How Does Social Media influence Public Reaction to Crisis Communication. Paper to be presented at the NCA 104th Annual Convention, Salt Lake City, UT.

Peng, W., Occa, A., Ali, K., & Carcioppolo, N. (2018). Feeling worried, overloaded, or fatalistic? The determinants of cancer uncertainty management preferences. Paper to be presented at the NCA 104th Annual Convention, Salt Lake City, UT.

Peng, W., Occa, A., McFarlane, S.J., & Morgan, S. E. (2018). Discussions about clinical trials from a cancer-dedicated forum online. Paper to be presented at the 104th annual conference of the National Communication Association (NCA), Salt Lake City, UT.

Peng, W., Huang, Q. (2018). Surprised? An emotion-based model of anecdotal evidence information seeking.  Kentucky Conference on Health Communication (KHCH), Lexington, KY.

Peng, W. & Huang, Q. (2018). Why I talk to my doctor: The moderated mediation model of social media use and provider-patient communication. Paper presented at the NIH HINTS Data User Conference 2018, Bethesda, MD.

Peng, W., Huang, Q., & Ren, F. (2018). When we feel compassionate: Stereotypical and Attributional Determinants of Attitudes Toward Abortion. Paper to be presented at the annual conference of the National Communication Association (NCA), Salt Lake City, UT.

Peng, W., Simmons, J. V., & Huang, Q. (2018). What frame makes you less hesitant: The interactive effects of message balance and gain or loss framing on Zika vaccine hesitancy. Paper presented at the annual conference of the International Communication Association (ICA), Prague, Czech Republic.

Petit, J., & Li, C. (2018). Flaming Behavior Online: How Negative Comments and Emotional Contagion Induce Verbal Aggressiveness. Paper to be presented at the 104th Annual Convention of the National Communication Association (NCA), Salt Lake City, Utah.

Ramaprasad, J., Masood, Z., & Dubey, S. (2017). News under Pressure: Journalists Views about the Impact of Corporate and Political Ownership of News Media in India. Paper presented at the 2017 AEJMC Annual Conference, Chicago, Illinois.

Reynolds, A. (2018). General attitudes and stigma toward depression as predictors of college students’ communication apprehension with providers. Poster presented at the Kentucky Conference on Health Communication (KCHC) in Lexington, Kentucky.

Reynolds, A. & Lun, D. (2018). Assessing burnout and social support among Honors College students. Paper to be presented to the Student Section at the National Communication Association (NCA) Conferences in Salt Lake City, Utah.

Rubi III, A. & Seelig, M. (2018). Modal logic and Media Ecology. Paper presented at the Media Ecology Association, Orono, ME.

Tian, S. & Lewis, N., (2018). Do we always get discouraged by attractive images on Instagram? The different viewing effects of Instagram posts from celebrities versus friends on body image and mood. Paper to be presented at the annual conference of the National Communication Association (NCA), Salt Lake City, UT.

Shata, A. & Pal. S. (2018). Towards effective social media crisis communication: Examining online crisis response strategies and its effects. Paper to be presented at the National Communication Association (NCA) Conferences in Salt Lake City, Utah.

Simmons, J., Huang, Q., Peng, W., & Carcioppolo, N. (2018). Investigating the use of an entertainment education short film for HIV stigma reduction: A mediation analysis. Oral presentation presented at the meeting of the National Conference on Health Communication, Marketing and Media (NCHCMM), Atlanta, GA.

Simmons, J. V., Huang, Q., Peng, W., & Carcioppolo, N. (2018). 90 Days: An assessment of an entertainment education short film for HIV prevention, stigma reduction and change of behavioral intentions among African Americans. Annual conference of National Communication Association Conference (NCA), Salt Lake City, Utah.

Snell, K. (2016). Online dating: Does your smartphone affect your love life? Paper presented at the annual convention of the National Communication Association (NCA), Philadelphia, PA.

Snell, K. (2016). Interracial couples in television dramas: Heteronormative ideals, stereotypes, and dialogue about race. Paper presented at the annual conference of the Popular Culture Association (PCA) American Culture Association, Seattle, WA.

Snell, K. (2016). Interracial couples in television dramas: Heteronormative ideals, stereotypes, and dialogue about race. Paper presented at the annual conference of the Popular Culture Association (PCA) American Culture Association, Seattle, WA.

Snell, K. (2016). Online dating: Does your smartphone affect your love life? Paper presented at the annual convention of the National Communication Association (NCA), Philadelphia, PA.

Sun, R., & Li, C. (2018). Group chats on WeChat and Online Civic Participation in China. Paper presented at the 68th annual conference of the International Communication Association (ICA), Prague, Czech Republic.

Sun, R., & Li, W. (2018). Source credibility via social media on Chinese female adolescents’ perceptions of information quality and intentions to get the HPV vaccine. Paper to be presented at the 104 Annual Convention of the National Communication Association (NCA), Salt Lake City, Utah.

Sun, R., & Meng, J. (2018). The impact of source credibility and risk attitude on individuals’ risk perception toward GM foods: Comparing young millennials in the U.S. and China. Paper presented at the 2018 Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, DC.

Sun, R., Meng, J., & Cacciatore, M. A. (2017). Effects of source credibility via social media on the risk perception and purchase intention of American millennials towards genetically modified foods. International Crisis & Risk Communication Conference, Orlando, FL.

Tao, W., Hong, C., Tsai, W. S., & Yook, B. (2018). Publics’ Communication on Controversial Sociopolitical Issues: Extending the Situational Theory of Problem Solving. Association for Education in Journalism and Mass Communication (AEJMC), Washington D.C.

Tsai, W. S., & Snell, K. (2016). Asian American beauty? Negotiating exoticization and Americanization to construct a bicultural identity. Paper presented at the annual conference of the American Academy of Advertising (AAA), Seattle, WA.

Yang, F. (2016). Love you, love your words: Examining the role of organizational identification in organizational health information dissemination. Paper presented at the annual International Public Relations Research Conference (IPRRC), Miami, FL.

Yang, F. (2016). The more the better? Examining multi-media effect on organizational health message dissemination. Paper presented at the annual conference of the International Communication Association (ICA), Fukuoka, Japan.

Yang, F. (2016). I will follow my heart: Examining the role of beliefs on cancer information seeking behaviors. Paper presented at the annual conference of the International Communication Association (ICA), Fukuoka, Japan.

Yang, F. (2016). Health disparities in cognitive and behavioral status of cancer prevention between Chinese and other Asian Americans: Hints for cancer communication improvement. Paper presented at the annual convention of the National Communication Association (NCA), Philadelphia, PA.

Yang, F. (2016). Designing effective gain-/loss-framed messages for breast cancer screening: A meta-analytic review. Paper presented at the annual convention of the National Communication Association (NCA), Philadelphia, PA.

Yang, F., & Wendorf, J. (2016). Power of media: Exploring the indirect effects of media on genetic testing among Hispanic/Latino children. Paper presented at the annual conference of the International Communication Association (ICA), Fukuoka, Japan.

Yook, B. (2016). The potential “negative” impact of Twitter in crisis communication: An examination of three cases. Paper presented at the Public Relations Society of America (PRSA) International Conference, Indianapolis, IN.

Yook, B. (2018). The impact of Crisis Response Strategies on Corporate Reputation and Consumers’ Purchase Intentions. International Public Relations Research Conference (IPRRC), Orlando, FL.

Yook, B., & Kirch, K. (2017). Is It Real? The Impact of Fictional PR Professionals on Popular TV Shows. International Public Relations Research Conference (IPRRC), Orlando, FL.

Zain-ul-abdin, K., & Ali, K. (2017). Banned!: Sexual advertisements in Pakistan. Poster presented at the National Conference on Health Communication, Marketing and Media, Atlanta, GA.

Zhou, C. (2016). Effects from smoking-related media messages on Chinese adolescent smoking: testing the mediating role of perceived descriptive peer norms. Paper presented at the annual conference of the International Communication Association (ICA), Fukuoka, Japan.

Zhou, C. (2016). Predicting short- and long-term smoking intentions among adolescents in China. Paper presented at the annual convention of the National Communication Association (NCA), Philadelphia, PA.