Department of Strategic Communication2024-03-22T13:32:44-04:00

Department of

STRATEGIC COMMUNICATION

ABOUT

The Department of Strategic Communication at the University of Miami School of Communication consists of Advertising and Public Relations, two programs that are continually evolving to meet the dynamic demands of the media industry. Originality and creativity are key for students of the department who will be challenged to develop innovative brands, create engaging campaigns, and learn how to strategically promote a client for various media including magazines, billboards, television, and radio. Alumni of the department are employed in a variety of organizations and leading agencies around the country and internationally.

SPECIAL TOPICS COURSES

Please consider the following Special Topics course offerings from the Department of Cinematic Arts. Consult Canelink, the instructor of record, and/or your academic advisor for more information.

STC 290 section 1PDesigning for Sustainability

STC 290 section PStrategically Communicating through Music: The Mastermind of the Taylor Swift Brand: This class will examine the extraordinary success of the Taylor Swift brand, as well as the advertising, PR, social media, and business-oriented tactics Taylor Swift has used to build and grow her multicultural, multigenerational, worldwide fanbase. We will look at Taylor’s music and lyrics, her methods of communication, her planting of Easter eggs, and other unique ways she engages with, communicates with, and teases(!) her fans. The class also will apply the Taylor Swift phenomenon to help students understand important tenets of mass communication and freedom of expression, including the limits of the First Amendment, the right to privacy for public figures versus ordinary citizens, media coverage of celebrities and the proliferation of fake news, intellectual property, and defamation. And finally, we will discuss how Taylor Swift continues to use the power of her brand to help others in need, as well as to promote social, economic, and political good. The class has no prerequisites and is open to all majors!

STC 490 section JInnovation in Advertising: This class introduces students to the workings of advertising in the digital era. In this class, students will learn strategic frameworks that apply to consumers in digital, learn the basics of digital technologies, platforms, and measurements. Students will also apply their knowledge by analyzing consumer behaviors in the digital era and developing a strategic advertising plan. You will learn how to approach digital platforms from the consumer’s perspective, and practice critical and strategic thinking skills to solve advertising problems as a strategist, using conceptual, technological, and analytical skills.

STC 437/629 section JPR & Politics

STC 493/629 section QFashion PR

LATEST NEWS

London Calling: Communication Students Spend Three Weeks Studying Abroad

November 3, 2023|

By Karina Valdes London’s rich history and vibrant culture were the backdrop for a three-week global communication study abroad experience for students at the University of Miami School of Communication. Led by Joseph B. Treaster, professor, and Gina Presson, lecturer, the duo were accompanied by Ben Ezzy, manager of broadcast operations, who documented the experience. Smiling students walk the [...]

Featured Projects

A few of our strategic communication projects, all done by our very own students and faculty.

Faculty

Regina
Ahn

regina.ahn@miami.edu
(305) 284-1647
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Meryl
Blau

mblau@miami.edu
(305) 284-8867
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Heidi
Carr

h.carr@miami.edu
(305) 284-1635
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Headshot of Dr. Chen "Crystal" Chen

Chen "Crystal"
Chen

ccc257@miami.edu
(305) 284-2539
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Neri
Garcia

nlg18@miami.edu
(305) 284-1063
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Marcia
Gomez

MarciaGomez@miami.edu
(305) 284-5177
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Alex
Heria

a.heria@miami.edu
(305) 284-5239
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William
Hughes

w.hughes@miami.edu
(305) 284-1064
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Tiffani
Knowles-Senatus

Tiffani.knowles@miami.edu
(305) 284-3575
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Kent
Lancaster

kent@miami.edu
786-242-5204
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Alyse
Lancaster

alancaster@miami.edu
(305) 284-6753
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Queenie
Li

queenie.li@miami.edu
(305) 284-3180
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Wesley
Miller

jackmiller@miami.edu
(305) 284-4544
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Sophia
Mueller-Bryson

skm161@miami.edu
(305) 284-2845
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Sarai
Nunez

s.nunez1@miami.edu
(305) 284-5239
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Weiting
Tao

Weiting.Tao@miami.edu
(305) 284-5224
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Wanhsiu Sunny
Tsai

wanhsiu@miami.edu
(305) 284-2845
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