Zifei (Fay) Chen

Zifei (Fay) Chen joined the doctoral program in the School of Communication in fall 2014. Her research interests are in public relations, corporate communication, and social media. Prior to starting her doctoral study at UM, Chen worked as a marketing research and communications assistant at Fiserv, Inc., a global financial technology and services company in Atlanta, and as a television news reporter and translator at Xinhua News Agency (Zhejiang Bureau) in Hangzhou, China. She received her M.A. in Journalism and Mass Communication with a concentration in Public Relations from the University of Georgia and her B.A. in English with a minor in Business Administration from Zhejiang University in China.


Featured Publications

Publications

Examining Public Responses to Social Media Crisis Communication Strategies in the United States and China. In L. Austin & Y. Jin (Eds.), Social Media and Crisis Communication, Routledge. (Peer reviewed; Forthcoming)

Social media crisis in the global age: Lessons from the Siemens “Refrigerator Gate” in China. In C. Liberman, T. Avtgis, & D. Rodriguez (Eds.), Casing Risk and Crisis Communication, Kendall Hunt. (Forthcoming).

Conference Papers

Crisis response strategies, stakeholders, and news coverage: A case study of Target’s data breach crisis. IPRRC. 2015.

Fortune 500 companies’ content strategies and relationship outcomes on YouTube. IPRRC. 2015.

Examining Public Responses to Social Media Crisis Communication Strategies in the United States and China. PRSA (Public Relations Society of America). 2014.

Examining the Effects of Gender and Response Strategy In Social Media Crisis Communication: Evidence from China. IPRRC. 2014.

Public Responses to Social Media Crisis Communication Strategies In China: An Examination of the Applicability of Situational Crisis Communication Theory. AEJMC Midwinter Conference. 2014.