Yi Grace Ji

Yi Grace Ji joined the Ph.D. program in 2013 and is a second year Ph.D. student in public relations. Her major research interest is in stakeholders’ engagement in the social media era. To examine this topic and related phenomena, she has done empirical studies involving nonprofit organizations, educational institutions, US Fortune 500 companies, to name as a few. 

One of her recent research analyzing how local nonprofits can best communicate with diversified stakeholders through Internet-mediated commutation tools received the Top Paper Award from the Public Relations Division of the Association for Education in Journalism and Mass Communication (AEJMC) at the annual conference in Montreal, Canada, 2014.

As an enthusiastic young scholar, she is starving for learning and always brings inspirations to her public relations research from various fields including corporate social responsibility, computer-mediated-communication, new media, marketing and so forth. Currently, she is working with Dr. Cong Li and Dr. Don W. Stacks investigating the relationship between Return on Investment and social media usage across five major platforms of Fortune 500 companies. She is also interested in exploring the best methodology application in public relations research from survey, experiment design, in-depth interview, Structure Equation Modeling, and Meta analysis.

In addition to her academic work, Ji is a graduate lecturer teaching CPR 103, Reasoning with Statistics in Advertising and Public Relations. She serves as a conference coordinator for the annual International Public Relations Research Conference (IPRRC) being responsible for conference registration, program designing, and proceedings editing.

Prior to starting her doctoral studies at UM, Ji worked as a public relations specialist at Ronald McDonald House Charities, South Florida assisted with fundraising events development, and volunteer program management; a research analyst for Jennifer Jones & Partners and JARWIRE Group; and a Diplomatic News Reporter at Hong Kong Wenweipo Newspaper.


Featured Publications

Publications

Political Ethics. In Guido H. Stempel III and Thomas Hargrove, (Eds.), The 21st Century Voter: An Encyclopedia of Who Votes, How They Vote and Why They Vote. (Forthcoming).

Role Social Media in Political Campaign. In Guido H. Stempel III and Thomas Hargrove, (Eds.) The 21st Century Voter: An Encyclopedia of Who Votes, How They Vote and Why They Vote. (Forthcoming).

Social Media with One Aspect of Politics. In Guido H. Stempel III and Thomas Hargrove, (Eds.) The 21st Century Voter: An Encyclopedia of Who Votes, How They Vote and Why They Vote. (Forthcoming).

Using Twitter for crisis communication: A content analysis of Fortune 500 companies in Austin L. and Jin Y. (Eds.), Social Media and Crisis Communication. New York: Routledge. (Forthcoming).

Social media crisis in the global age: Lessons from the Siemens “Refrigerator Gate” in China, in Liberman, C., Avtgis, T., & Rodriguez D. (Eds.), Casing Risk and Crisis Communication. Kendall Hunt. (Forthcoming).

Conference Papers

Big Data for Public Relations Practice – technical, analytical and practical use: A demonstration. IPRRC. 2015.

Like it or not: The Fortune 500’s Facebook strategies to generate engagement from users. AAA. 2015.

From perception to engagement: Mediation effect of interactivity on organization-public relationships outcomes and stakeholders’ online behaviors. ICA. 2015.

Why Won’t You ‘Like’ Us: An Analysis of University-Student Relationship Cultivation on Facebook Fan Page Engagement. IPRRC. 2014.

#socialmedia's #impact on #fortune500companies. IPRRC. 2014.

Internet-Mediated Relationship Management in Local Nonprofit. AEJMC. 2014.