Soroya uses her affinity for research, writing and synthesizing information to market social change (change behavior to promote health, social development and the environment). She believes in utilizing the best available evidence and experiences as the foundation for planning and decision-making in public health communication.
Soroya has a Bachelors degree in Media and Communication and a Masters in Public Health: Health Promotion. Her areas of expertise include strategic planning, social marketing, campaign evaluation and advocacy. She is particularly interested in sexual and reproductive health and public eHealth.
She has over 7 years professional experience working in Latin America and the Caribbean. For the past 4 years she has been a Consultant for the Pan American Health Organization/World Health Organization (PAHO/WHO), Washington D.C.
She has worked with various target audiences, including those most vulnerable and marginalized. She speaks Spanish as a second language.
Soroya joined the doctoral program in the School of Communication in fall 2015.
Case Study on Tobacco Control Health Promotion in Jamaica (2015) for the companion website of the textbook: Health Promotion: Planning and Strategies, 3rd Edition, written by Ruth Cross, James Woodall, Jackie Green and Keith Tones.
Stories from the field: the use of ICT to address the health needs of underserved populations in Latin America and the Caribbean. Published in the Journal of Medical Internet Research (JMIR).