Aurora Occa

Aurora Occa is a first year Ph.D. student at the University of Miami. She earned her bachelor in Public Relations and Corporate Communication at the IULM university (Milan, Italy), an MSC in Business Administration with a concentration in marketing at the Virginia Politechnic Institute and State University (Blacksburg, VA, USA) and a MSC in Communication, Management and Health at the Universitá della Svizzera italiana - USI (Lugano, Switzerland). In November 2012 she joined the BeChange Research Group at USI, where she worked on several projects targeting cancer communication, cancer screening behavior, smoking prevention, physical activity, nutrition and HIV testing uptake. Her research interests focus on health communication and communication for behavior change using innovative communication strategies and ICTs.

Featured Publications


E-Health Services. In International Encyclopedia of Digital Communication & Society, Wiley-Blackwell (Forthcoming).

Communicating breast cancer screening with young women: An experimental test of didactic and narrative messages using video and infographics. In Journal of Health Communication (Forthcoming).

Conference Papers

Indian Journalists on New Media Technological Changes, Censorship and Control, Prestige, IAMCR, Montreal, Canada. 2015.