Anthony Salerno

By Alexis De La Rosa

Graduating with a bachelor's degree in public relations in 2009, Anthony Salerno has conducted research on consumer habits and has had the results of his research in The Wall Street Journal, Forbes, The Miami Herald, Huffington Post, NPR, NY Daily News, Newsweek, and Women's Health and Men's Health magazines, among others.

As a Miami Hurricane, Anthony was involved on campus and participated in Salsa Craze, one of the university’s largest student organizations that teaches the art of salsa dancing. When he wasn’t salsa dancing, Anthony spent his time developing his writing skills

“The SoC was instrumental in improving my writing skills. So much of what I do now as a professor revolves around writing, so I was fortunate to develop these skills during my time in the program,” says Salerno.

Today, Salerno is an assistant professor of marketing at the University of Cincinnati with a specialization in consumer behavior. His research examines how a person's goals and emotions interact with one another to ultimately influence consumption habits. In addition to his research experience, Anthony has industry experience with Amadeus, McGraw-Hill, and Johnson & Johnson.