Communication Technology Update and Fundamentals (2016 Edition)

About

Dr. Paul Driscoll and Dr. Michel Dupagne authored the chapter about multichannel television services in the 2016 edition of Communication Technology Update and Fundamentals, a popular textbook on new media trends. This chapter reviews the history of cable television and direct broadcast satellite services, describes their delivery systems, and discusses recent issues affecting the multichannel video programming distributor marketplace, including retransmission consent, TV Everywhere, "skinny" bundles, and cord cutting. The authors also provide sections about career advice and long-term forecasting for this industry.