Dr. Tao is an assistant professor in strategic communication. She has taught public relations principles, research, strategies, and campaign at the undergraduate level. Her primary research interests include corporate social responsibility, crisis management, social media strategies, the effectiveness of corporate communication, and consumer psychology. She has published in scholarly journals such as Journal of Communication Management and International Journal of Strategic Communication. She also has won the top paper awards at national communication conferences several times.
Dr. Tao received her Ph.D. in mass communication from the University of Florida. She also holds a master's degree in mass communication from the University of Florida.