Dr. Soyoon Kim joined the School of Communication faculty as an Assistant Professor in 2014. She received her Ph.D. in Mass Communication with a minor in Public Health from the University of Minnesota. She also holds her M.A. in Mass Communication from University of Minnesota and B.A. (Summa Cum Laude) in Advertising and Public Relations from Hanyang University in South Korea.
Dr. Kim’s research interests center on health communication. She has developed expertise in evaluating and designing persuasive health campaigns in the area of cancer communication and substance-abuse prevention research. In particular, her current research focuses on: (1) the processing mechanism and implication of bivariate motivational activation in explaining antidrug message effects; (2) individual- and community-level factors that influence the effect of cancer screening campaigns among underserved populations; (3) and the dissemination and use of health information through multiple channels, including interpersonal sources and mass media.
During her Ph.D. studies in Minnesota, Dr. Kim worked as a research scientist at the Minnesota Department of Health and was the recipient of the University of Minnesota’s Doctoral Dissertation Fellowship Award and the School of Journalism and Mass Communication’s Ralph Casey Award. She enjoys doing Pilates, listening to jazz, or tasting California wines with friends in her free time.