Jyotika Ramaprasad

Jyotika Ramaprasad is Professor in the School of Communication at the University of Miami. Previously, she has held positions of administrative responsibility as Associate and Interim Dean in Southern Illinois University.

While her research has included newsflow, media representation, and advertising studies in the past, her recent interests are in journalist studies and studies in social and behavioral change that engage both research and application so that research-informed practice is employed to catalyze change. Almost all of Ramaprasad’s past and current work is international in orientation spanning Africa, Asia, and Europe. She has also been a Fulbright scholar at an Indian institute of communication and a Fulbright Specialist in Germany and South Africa.

In the area of journalism studies, Ramaprasad is part of two major collaborative projects: the BRICS media systems project funded by the Academy of Finland and the Worlds of Journalism Study (WJS) funded from various sources. Under the BRICS study, Ramaprasad has conducted indepth interviews with journalists in two cities in India. For the WJS study, she has collected quantitative data in two countries, Botswana and India. In the area of social and behavior change, the current study that is most advanced in its execution examines interactions between the Roma and health care professionals in Macedonia with the goal of improving their quality.

Along with co-PIs, Ramaprasad has received US State Department grants totaling more than a million dollars for capacity building in journalism and communication for social change in South Asia and East Africa. On the curriculum development front, Ramaprasad has provided consulting help to a group of journalism/communication educators from five East African countries for their environmental journalism/social change curriculum and has, in some cases under the auspices of the State Department grants, advised several educational institutions in Africa and Asia. Ramaprasad has also consulted on formative research, campaign design, and monitoring and evaluation for disaster preparedness in Southeast Asia and for health care professional-patient relationships in Macedonia.

Ramaprasad has published her research in the International Communication Gazette, International Communication Research Journal, Journalism Quarterly, Newspaper Research Journal, Asian Journal of Communication, Mass Communication & Society, The Harvard International Journal of Press/Politics, Journal of Advertising, Journal of Advertising Research, Journal of Current Issues & Research in Advertising, Social Marketing Quarterly, and other journals. She has also presented her research at international and national conferences. She is on editorial boards of journals and reviews regularly for these and other journals.

Ramaprasad has taught international communication, graphics, advertising, theory, and method courses. Currently, she teaches communication for social change using both structural and individual level approaches from critical, psychological and communication theory perspectives. The course content spans the full spectrum from theoretically and culturally founded formative research through intervention and message design to evaluation using indigenous values and privileging local knowledge as relevant. She also teaches intercultural communication where she supplements theory with examples from her repertoire of experiences during her work related travel in various countries, roughly 70 to date, of the world. She has directed dissertations and theses on various topics, guest taught in Europe and Asia, and mentored students as faculty member and vice dean for graduate studies. She has received research grants that have enabled her to provide international data collection field experience to doctoral students.

Research Interests

Communication for social change including health and environmental communication; journalist profiles, media representations.

Featured Publications

Book or Book Chapter

Svetlana Pasti, S., Ramaprasad, J. and Ndlovu, M. (2014). BRICS Journalists in global research: Need for revision. In Kaarle Nordenstreng and Daya Kishan Thussu (Eds.). Mapping the BRICS Media, Routledge.

Peer-Reviewed Conference Presentation

Jyotika Ramaprasad, Aurora Occa and Joy Leopold, Indian journalists' views on new media: Technological changes, censorship and control, prestige, IAMCR, Montreal, Canada, July 2015
Jyotika Ramaprasad and Chun Zhou, Health Care Provider-Roma Interactions in Macedonia: Theory-Based Formative Research, ICA, San Juan, Puerto Rico, May 2015.

Peer-Reviewed Journal

Ramaprasad, J., Garrison, B., and Liu, Y. (2012). Ethical use of new technologies: Where do Indian journalists stand? Asian Journal of Communication. 22(1), 98-114.

Ramaprasad, J. (2012). Mapping territory, making change: Ugandan journalists addressing HIV/AIDS. International Communication Research Journal. 47(1-2), 46-76.

Ramaprasad, J. (2011). Couple testing for HIV: Evaluating effectiveness of a video in Uganda. Journal of Health and Mass Communication. 3(1-4), 206-228. Spokane, Washington. [Web Site]

Featured Work