Juliana Fernandes

Juliana Fernandes, Assistant Professor in the Department of Strategic Communication, holds a Ph.D. in Mass Communication and a Master of Arts in Political Communication from the University of Florida.  She received her Bachelor of Arts in Journalism from Universidade do Vale do Rio dos Sinos in Brazil. Dr. Fernandes' research has been published in the International Journal of Advertising, Journal of Current Issues in Advertising, Mass Communication & Society, American Behavioral Scientist, American Journal of Media Psychology, and in several book chapters in edited collections. Her work has also been competitively selected for presentation at the AEJMC, the American Academy of Advertising, the Broadcast Education Association, and the American Political Science Association conferences. Dr. Fernandes' research interests include affective impact of advertising, social media/online communication, and international political communication.

Featured Publications

Fernandes, J. (2013). Effects of negative political advertising and message repetition on candidate evaluation. Mass Communication & Society, 16 (2), 268-291.