Colee Splichal believes professional creators of useful, reliable information help make meaning in a complex world and are needed now more than ever. She enjoys seeing students develop into confident, insightful and ethical communicators who enjoy the challenges of leadership, teamwork and constant change. Her teaching focus is central to the daily practice of public relations: researching, writing, editing, and strategic planning and proposal development. Her students engage in hands-on projects for diverse nonprofit client organizations in the community, helping raise awareness and interest and improve communications. Splichal was faculty advisor (2005-2010) to the UM chapter of the Public Relations Student Society of America (UMPRSSA) and now advises many of the school's PR majors and minors.
Splichal holds a Ph.D. in higher education leadership from the University of Miami, a master's degree in journalism and communication from the University of Florida and a bachelor's degree in journalism from West Virginia University. She served on the communication faculty at Virginia Tech for four years and also has taught at the University of Florida. Her newspaper experience includes stints at The Macon (Ga.) Telegraph & World-News, The Clearwater (Fla.) Sun, The Roanoke (Va.) Times & World-News (in news and promotion), The Gainesville (Fla.) Sun, and The Miami Herald. She also worked in constituent relations for three congressmen in the U.S. House of Representatives. Before joining the School of Communication in fall 2005, Splichal directed communication for UM's Office of the Vice President for Enrollment Management and Continuing & International Education. She focused on building relationships with prospective students and their families through web and direct-mail campaigns.