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Associate Professor

Frances L. Wolfson Building Room 3016
5100 Brunson Drive
Coral Gables, FL 33146
Phone: (305) 284-2845
Fax: (305) 284-5216


Dr. Wan-Hsiu Sunny Tsai, whose research focus embraces International Advertising, Cross-Cultural Consumer Behavior, Popular Culture Studies, Critical Media Studies, and Gender and Sexuality Studies, joined the faculty of the Advertising program in the fall of 2007. Tsai’s current research projects include minority consumers' political consumption, social media engagement, the effect of acculturation and minority identity on ethnic consumers’ response to targeted advertising.

Dr. Tsai has taught Marketing Management and Promotional Strategies at California State Polytechnic University, Pomona. She holds the Ph.D. in Advertising from the University of Texas at Austin.