Dr. Wan-Hsiu Sunny Tsai, whose research focus embraces International Advertising, Cross-Cultural Consumer Behavior, Popular Culture Studies, Critical Media Studies, and Gender and Sexuality Studies, joined the faculty of the Advertising program in the fall of 2007 as an Assistant Professor. Tsai’s current research projects include the effect of acculturation and minority identity on ethnic consumers’ response to targeted advertising, and Chinese women’s response to Dove’s Asian Campaign for Real Beauty.

Dr. Tsai has taught Marketing Management and Promotional Strategies at California State Polytechnic University, Pomona. She holds the Ph.D. in Advertising from the University of Texas at Austin.