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SoC Students to Offer Free Advertising Services to Nonprofits during “PhilADthropy"

    • SoC students helped the nonprofit group, Miles for Muscles, create materials to raise funds online, during last year's PhilADthropy event.
    • SoC students helped the nonprofit group, Miles for Muscles, create materials to raise funds online, during last year's PhilADthropy event.

For the third straight year, South Florida nonprofits can apply for free help with advertising and other creative communications at “PhilADthropy,” a 25-hour event set for Feb. 17-18, 2012, at the University of Miami School of Communication.

During PhilADthropy, School of Communication students work with local nonprofits to develop and deliver advertising and other promotional materials.

Hosted by the School’s Advertising program and student AD Group, and guided by faculty member Meryl Blau, PhilADthropy completes its services during a work marathon beginning at 11 a.m. Friday, Feb. 17, and ending at noon Saturday, Feb. 18. Final projects are presented to the organizations during a reception at the close of the 25th hour.  *The deadline to apply is Jan. 27, 2012.

“We urge organizations to start their applications as soon as possible at the PhilADthropy website,” says Blau. “Demand tends to be heavy, so we must consider each application carefully.”

To apply and for more information, visit www.philADthropy.com

PhilADthropy is also looking for faculty volunteers to serve as advisers to students and food/restaurant sponsors to provide meals for the volunteers, please call Meryl Blau at 305-284-8867 or mblau@miami.edu.

Find PhilADthropy on Facebook:http://www.facebook.com/PhilADthropy
and on Twitter @philADthropy.        

*Watch a video of Advertising faculty member, Meryl Blau, and SoC student Marjorie Figueroa, discussing this year's PhilADthropy event on NBC6 here: