National Student Advertising Competition winners!
The advertising program's NSAC team, The Miami Collective, wons top honors at this year's national student advertising competition in San Diego, beating out 18 other district winners from around the country. Judges called our "Dare to be Impressed" campaign JC Penney innovative, creative, and completely outside-the-box. We're excitedly getting ready to tackle this year's client, Nissan!
Undergraduate• B.S. Advertising Bulletin
The Advertising program at the University of Miami offers students a strong foundation in the fundamentals of advertising, while at the same time, allowing them to specialize in the area of the advertising business that best suits their skills and talents. Students may pursue a degree in one of three curricular tracks: advertising creative, advertising management, and general advertising. Students in all three tracks will learn how to create an effective, strategically sound advertising campaign for a real-world client.
In addition to our exciting and contemporary curriculum, the Advertising program also offers students the chance to engage in out-of-the-classroom experiences to enrich their education. For example, qualified students may elect to participate in the internship program, which provides the opportunity to work in the professional community in the Greater Miami area or other regions. UM Advertising students regularly complete internships with major advertising agencies such as Crispin Porter + Bogusky, Ogilvy & Mather, Leo Burnett, Beber Silverstein, Zubi Advertising, Alma DDB, and Young and Rubicam, among others. In addition, our students have interned at exciting places such as Cosmopolitan, and Glamour magazines, the Rachael Ray Show, MTV, Stella McCartney, and Universal Music Latin Entertainment.
The School's Advertising program has an active alliance with the American Advertising Federation of Greater Miami (AAF), and strongly encourages students to become involved with the Ad Group, which includes membership in both the AAF and Ad2, an under-30 group that unites advertising professionals and students in the Miami area. Members of Ad Group have many occasions to meet local, national, and international advertising agency executives, visit local advertising agencies, and make valuable connections in the advertising industry.
Finally, the UM Advertising program participates in AAF’s National Student Advertising Competition (NSAC) every spring. Qualified students can compete to be part of our NSAC team, in which the University of Miami puts its campaign up against those of other Florida schools, hoping to secure a place in the national competition.