Undergraduate Featured Courses

Practicum in Communication Studies

Structured participation in programmatic research and applied practice in the community.

Principles of Advertising

An introduction to the principles and practice of advertising in a free-market economy. Students will be introduced to several areas of advertising including account planning, creative strategy, media planning, research methods, consumer behavior, and integrated marketing. Emphasis on cultural, social, ethical, and regulatory aspects of advertising.

Principles of Aesthetics and Analysis

Provides graduate students with introductory immersion in aesthetics, analysis, and history of film and media.

Principles of Interactive Design

This is an advanced multimedia design course that focuses on techniques and met hods to create the best user experience in multimedia journalism projects.

Principles of Public Relations

History, organization, ethics, law, and practice of public relations.

Producing the Motion Picture

A practical examination of the development, production and marketing responsibilities in producing theatrical feature films. Focus is placed on the processes involved including the ethical considerations that confront the producer.

Producing the Motion Picture

A practical examination of the development, production and marketing responsibilities involved in producing theatrical feature films. Focus is placed on the process including the ethical considerations that confront the producer.

Projects and Directed Research

Individual study. No more than three credits may be counted toward a Communication major or minor.

Projects and Directed Research

Individual study. No more than three credits may be counted toward a Communication major or minor.

Projects and Directed Research

Individual study. No more than three credits may be counted toward a communication major or minor.

Projects and Directed Research

Individual study. No more than three credits may be counted toward a Communication major or minor.

Projects and Directed Research in Advertising

Individual study.

Projects and Directed Research in Public Relations

Individual study. No more than three credits may be counted toward a Communication major or minor.

Projects in Screenwriting

Individual study. This course and CMP 499 cannot count for more than three credits towards a Communication major or minor.

Public Affairs Reporting

Emphasis on reporting, writing and analysis about institutions, issues and acti ons of local government, and their effects on society.

Public Opinion and Mass Communication

An exploration of the formation and role of public opinion in mass communication. Emphasis is placed on its role in advertising and promotion. Topics include the evolution and history of public opinion in American culture, the application of public opinion on attitude formation and persuasion, measurement of public opinion, and propaganda.

Public Opinion and Mass Communication

An exploration of the formation and role of public opinion in mass communication with an emphasis on its role in public relations. Theories of public opinion in American culture and their application in attitude formation and research methodologies will be examined.

Public Relations Campaign

The capstone course for seniors in their last year of study. Theory and principles, audience research, strategic planning, and targeted communication are applied in developing a campaign to influence attitudes and behavior on behalf of a real client. A written plan, professional presentation, and teamwork are emphasized.

Public Relations Ethics

Ethical concepts and issues pertaining to individuals and society with application to advertising and public relations. Case studies focus on professional and personal ethics based on traditional teaching, modern codes, and other guidelines.

Public Relations Experience Program (PREP)

Develop skills used by professionals in the public relations/media relations, communications, promotions/marketing and journalism professions through faculty-supervised hands-on experience in the "field" with real organizations.
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