Undergraduate Featured Courses

Fundamentals of Newsgathering

Skill development in gathering facts and other material for, and in preparation of, news stories in a variety of genres across platforms. Focus on gathering information from multiple sources, analyzing and organizing information for dissemination, and presenting the most pertinent facts clearly and cohesively to multiple media outlets.

Genres

Study of selected genres from a variety of critical perspectives. Issues pertaCMP 406ining to methodologies of defining and categorizing film are discussed.

Graphic Design for Advertising I

An introduction to the art of visual communication as it relates to advertising design. Students will learn how to use Adobe PhotoShop and InDesign as tools for applying basic graphic design techniques used in print and outdoor media. Topics include typography, design principles, art & image manipulation, conceptualization and layout stages, color theory and color reproduction, printing processes, and production.

Graphic Design for Advertising II

This course will delve more deeply into the concepts of graphic design as they relate to the field of advertising. More specifically, this course will touch upon the use of art, illustration, and photography in advertising design. Topics also will include digital imaging, production, and web publishing. Students will learn to use Adobe Illustrator as a tool for designing in both traditional and non-traditional media. This course serves as a foundation for advertising portfolio development.

Graphic Design for Public Relations

Graphic design tactics for public relations. Students learn design techniques and software application for newsletter and brochure design, media kit design, PSA design, and other forms of communication used in the execution of public relations strategies.

Graphic Design for Strategic Communication

An introduction to the art of visual communication as it relates to advertising design. Students will learn how to use Adobe PhotoShop and InDesign as tools for applying basic graphic design techniques used in print and outdoor media. Topics include typography, design principles, art & image manipulation, conceptualization and layout stages, color theory and color reproduction, printing processes, and production.

Graphics for Communication Media

Selection, preparation, and production processes for type, photography, and artwork by electronic and traditional means. Prerequisite: Three credits in Communication.

Health Communication

This course is designed to provide a broad introduction to human communication in a health-care context. Emphasis will be on issues of social support, patient-health professional/caregiver interaction, organizational culture, planning health promotion campaigns, and cultural conceptions of health and illness.

History of International Cinema I

Examination of the origin and history of the motion picture. Narrative and non -fiction genres in the American and world cinemas from their inception through 1940 are discussed.

History of International Cinema II

Examination of the history of the motion picture from 1941 to the present. Narrative and non-fiction genres in the American and world cinemas are included.

History of Journalism

The development and impact of American journalism.

History of Motion Pictures

In-depth Journalism and Media Convergence

A capstone experience that requires students to use effectively their full range of journalistic knowledge, newsgathering, and writing skills tp prepare n ews and information for different media platforms.

Independent Study in Scriptwriting

Feature-length narrative screenplay to be written in consultation with instructor.

Information Graphics and Visualization

Introduction to informal graphic procedures and practices as they pertain to print and online media. Layout and design typography, mechanical production techniques, and production vocabulary will be an integral part of this course.

Integrated Marketing Communication

An exploration of how brands are built and promoted through the integration of advertising, public relations, sales promotion, personal selling, direct marketing, and e-commerce.

Interactive, Digital, and Social Media in Advertising

The course will explore the use of new and evolving media in the development of effective advertising campaigns, as well as the impact of these media on the advertising industry.

Intercollegiate Debate Theory and Practice

A course designed to teach students how to compete successfully in intercollegiate debate,and to reinforce training through practice and competition.

Intercultural Communication: Domestic Perspectives

Effects of cultural attitudes, beliefs, and attributions on meaning assignment Diffusion of cultural innovations, prejudice, discrimination, and equality are discussed. Emphasis is placed on intercultural interactions within the United States.

Intercultural Communication: Domestic Perspectives

Effects of cultural attitudes, beliefs, and attributions on meaning assignment. Diffusion of cultural innovations, prejudice, discrimination, and equality are discussed. Emphasis is placed on intercultural interactions within the United States.
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