Media Management B.S.C. Featured Courses

Freedom of Expression and Communication Ethics

An examination of the concept of freedom of expression, its philosophical roots, its application of contemporary issues in communication, and of the basics of moral philosophy (ethics) and moral reasoning.

Introduction to Electronic Media Production

Introduction to the theory, process, and procedure of electronic media production. Lecture and laboratory are included.

Legal Issues in Media Management

Examination of the legal environment affecting contemporary media businesses including broadcasting, advertising, public relations, web-based media, and print publications. Focus on U.S. law, with introduction of international and comparative perspectives.

Media Distribution for Film and Television

This course covers the various aspects of the distribution process for films and television programs through conventional and emerging channels.

Media Economics

Economic concepts, practices, and issues as they relate to the mass media industry.

Media Entrepreneurship

Students generate comprehensive business plans for a proposed media enterprise. Organizational, financial, and marketing aspects of starting a media business are discussed.

Media Programming

Course covers categories and sources for selecting program materials used in radio, television, cable television, and other program services. Strategies employed in devising program schedules and understanding audience behaviors are also covered.

Media Research and Analysis

Survey of qualitative and quantitative research methods used to collect and analyze data on media audiences. Course also covers metrics used by media industries. Practice in conducting small-scale audience measurement is included.

Media Sales

Operation of sales departments within media outlets. Course includes the preparation and delivery of sales presentations as well as the use of audience reports.

Media Technology

This course examines the deployment, use, and impact of communication technologies in various media contexts from an economic, regulatory, and social perspective.

Strategic Media Management

This course focuses on strategy analysis, formulation, implementation, and evaluation in managing media enterprises. Media cases are used to apply and discuss strategies.

Understanding Media and Content in the Digital Age

This course examines how traditional and new media industries are economically structured and how various media content influences audiences and culture. Historical, technological, and regulatory issues related to the different media platforms will also be discussed from a comparative perspective.

Visual Design

This course is an introduction to the principles of design, typography, color theory, usability and interactivity as they apply to the layout and design of content for print and digital media.

Web Lab

This course is a practical introduction to web design and marketing. Students will learn how to produce and market dynamic websites using modern content management systems.

Writing for the Digital Age

This course provides students with an understanding of writing styles appropriate for communicating in the digital age, with particular emphasis on grammar, spelling, syntax and clarity. It provides a solid foundation for further practice and specialization in various types of multimedia communication.