Electronic Media B.S.C. Featured Courses

Acting for Camera

Dramatic performance techniques for television and motion pictures. Lecture and laboratory are included.

Advanced Broadcast Journalism

This capstone course concentrates on gathering and preparing news stories for presentation in news programs. Includes field reporting, editing, preparation o f visual and aural TV elements, writing, producing and performing for on-air presentation. Lecture and laboratory are included.

Advanced Electronic Media Production

The integration of the producer's role and the structure of program design as they relate to day-to-day production operations. Lecture and laboratory are included.

Broadcast Journalism

Preparation of materials for presentation through the broadcast/cable media with emphasis on news writing for oral presentation by studio anchors and field reporters. Course examines issues facing the profession of broadcast journalism, radio, and TV reporting techniques and news program formats.

Business Communication

Study and practice in the major forms of spoken and written communication in the context of businesses and other professional organizational settings.

Electronic Media Law

Course provides analysis of laws and other forces that influence broadcasting, cable, and online media operations. Examines the application of the First Amendment to media operations with a focus on press law.

Electronic Media Production Design

A communication-based synthesis of the production process.

Fundamentals of Newsgathering

Skill development in gathering facts and other material for, and in preparation of, news stories in a variety of genres across platforms. Focus on gathering information from multiple sources, analyzing and organizing information for dissemination, and presenting the most pertinent facts clearly and cohesively to multiple media outlets.

Intermediate Electronic Media Production

Planning and execution of complex field, studio, and multimedia production in a variety of lengths and formats. High level skills in television control room situations and non-linear editing will be used to produce audio, video, and online content.

International Electronic Media Systems

Seminar on world broadcasting systems and trans-national communication services . Discussion of contemporary issues involving electronic media systems worldwi de.

Internship in Broadcasting and Allied Fields

Course provides a prescribed study and supervised work with practitioners in broadcasting, broadcast journalism, and allied fields.

Introduction to Electronic Media

Introduction to the theory, process, and procedure of electronic media production. Lecture and laboratory are included.

Introduction to Electronic Media Production

Introduction to the theory, process, and procedure of electronic media production. Lecture and laboratory are included.

Introduction to Scriptwriting

Creation and formatting of narrative material for motion pictures and televisio n. Prerequisite: CMP 103 or CBR 102 and ENG 106.

Legal Issues in Media Management

Examination of the legal environment affecting contemporary media businesses including broadcasting, advertising, public relations, web-based media, and print publications. Focus on U.S. law, with introduction of international and comparative perspectives.

Long-Form Public Affairs Programming

Development and production of longer form news, information magazine, and documentary style programming.

Media Economics

Economic concepts, practices, and issues as they relate to the mass media industry.

Media Entrepreneurship

Students generate comprehensive business plans for a proposed media enterprise. Organizational, financial, and marketing aspects of starting a media business are discussed.

Media Programming

Course covers categories and sources for selecting program materials used in radio, television, cable television, and other program services. Strategies employed in devising program schedules and understanding audience behaviors are also covered.

Media Research and Analysis

Survey of qualitative and quantitative research methods used to collect and analyze data on media audiences. Course also covers metrics used by media industries. Practice in conducting small-scale audience measurement is included.

Media Sales

Operation of sales departments within media outlets. Course includes the preparation and delivery of sales presentations as well as the use of audience reports.

Media Technology

This course examines the deployment, use, and impact of communication technologies in various media contexts from an economic, regulatory, and social perspective.

Projects and Directed Research

Individual study. No more than three credits may be counted toward a communication major or minor.

Public Speaking

Introduction to effective audience communication including theory and extensive practice in oral presentations.

Radio Production Performance

Introduction to equipment and procedures of radio. Production of radio programs and formats, editing, announcing, sequencing program elements, and designing program formulas are discussed.

Strategic Media Management

This course focuses on strategy analysis, formulation, implementation, and evaluation in managing media enterprises. Media cases are used to apply and discuss strategies.

Television News Reporting

Gathering and preparation of news stories for presentation in news programs. Includes field reporting, editing, preparation of visual and aural elements, writing, producing and performing for on-air presentation.

Television Newscast

Studio anchoring, newscast producing, and field reporting for news and public affairs programming.

Television Performance

Introduction to communication concepts and skills involved in on-camera duties such as anchoring, interviewing and live reporting.

Writing for Electronic Media

Principles of writing for radio and television. Communicating in the aural and visual modes in persuasive, informational, and dramatic contexts is emphasized.

Writing for Public Relations

Principles and techniques for the development of strategic thinking, information-gathering, and writing public relations messages across traditional, digital, social and web-based media.

Writing for the Digital Age

This course provides students with an understanding of writing styles appropriate for communicating in the digital age, with particular emphasis on grammar, spelling, syntax and clarity. It provides a solid foundation for further practice and specialization in various types of multimedia communication.