11:10am - 12:05pm - Monday, February 14 - Shoma Hall (CIB 3053) Gabriel Heredia will speak about the client's perspective on hiring, working with and evaluating advertising and marketing communication agencies. He will also address the issue of integrated marketing communication programs, why they are desirable and how they are executed. Gabriel has spent the last 15 years working in major advertising companies including Young & Rubicam and McCann Erickson. He has also worked in major marketing communication positions with CitiBank, Barclays and HSBC. During these assignments, Gabriel was stationed in Miami, New York, London, Warsaw and Moscow where…

11:15am - 12:00pm - Monday, February 14 - CIB 3055 Michael Steele has worked in the film industry for over thirty years, primarily in the Assistant Directing field. He started his career working on films such as THE THING and STAR WARS: RETURN OF THE JEDI and has worked on over 40 films since, including ZOOLANDER, MORNING GLORY and 21 GRAMS. Steele will present materials from his work as an AD on the series BROTHERHOOD and talk with students about working on big budget motion pictures/television and the techniques in organizing and controlling large productions.

5:00pm - 6:15pm - Monday, February 14 - WCB 4029 Hollman Morris is a Colombian Journalist and a 2011 Nieman Fellow at Harvard University. Morris will review his experiences covering Colombia's internal conflict and human rights violations, especially the care journalists' must take when approaching victims and dealing with memory of conflict and trauma, and the duty of the journalist when confronting dramatic human events. Based on this background, Morris will speak of the importance of journalists' understanding and using the language of international human rights. * This presentation will be delivered in Spanish. Click Here to watch an…

12:20pm - 1:10pm - Monday, February 14 CIB 2055 Sponsored by the University of Miami chapters of the National Broadcasting Society and Society of Professional Journalists. Miami's most notable environmental journalists will discuss their efforts to bring environmental issues to light, the importance of delivering vital information regarding the conservation movement to society, and the impact that their reporting has made on the environmental outlook. This panel will also give a preview of the 2011 annual conference of the Society of Environmental Journalists that is being hosted by the University of Miami in October. Panelists: Joseph Treaster - Moderator…

6:15pm - 6:45pm - Tuesday, February 15 - CIB 3055 Maggie Drayton is the Programming Director of the Miami Short Film Festival, and recently returned from a trip to the Slamdance (sponsored in part by the School of Communication) and Sundance Film Festivals in Park City Utah. She will discuss her festival experience, the upcoming Canes Film Festival, techniques and tips to getting your film programmed in festivals and the must-see shorts of 2011. After the presentation, the group will go to the Bill Cosford Cinema to watch all of this year's Academy Award nominated short films.

11:00am - 12:00pm - Tuesday, February 15 - LC 120 James Waugh is a University of Miami alumni, and Senior Story Developer at Blizzard Entertainment based in Los Angeles. He is responsible for writing and developing Blizzard's intellectual properties, and collaborates with game designers and publishers to create story and character generation for games and other media. Waugh is head writer for Goblin vs. Gnome - a recurring comic strip for the World of Warcraft magazine, drawn by legendary artist Stan Sakai. Waugh was awarded "Most Outstanding Graduate Student" for the School of Communication and "Screenwriter of the Year"…

3:30pm - 4:45pm - Tuesday, February 15 - Shoma Hall (CIB 3053) Robin Canfield is the founder of Actuality Media, an outreach company funding the production of short documentary videos for global changemakers. Robin is a graduate of Oregon State University as well as a freelance journalist. Robin will discuss how to use your filmmaking talents to inspire change and travel the world.

9:30am - 10:45am - Tuesday, February 15 - WCB 4029 James Waugh is a University of Miami alumni, and Senior Story Developer at Blizzard Entertainment based in Los Angeles. He is responsible for writing and developing Blizzard's intellectual properties, and collaborates with game designers and publishers to create story and character generation for games and other media. Waugh is head writer for Goblin vs. Gnome - a recurring comic strip for the World of Warcraft magazine, drawn by legendary artist Stan Sakai. Waugh was awarded "Most Outstanding Graduate Student" for the School of Communication and "Screenwriter of the Year"…

5:15pm - 6:30pm - Tuesday, February 15 - Shoma Hall (CIB 3053) A discussion of other employment opportunities for journalists such as public relations, communications, government and investigations. Panelists: Judy Miller - Former managing and investigations editor for the Miami Herald who now has her own investigations firm Rhonda Victor Sibelia - Formerly worked for the Miami Herald and NPR and now works for the Miami-Dade Ethics Commission Larry Meyer - Formerly with the Miami Herald and the Knight Foundation Barbara Gutierrez - Formerly with the Miami Herald and El Nuevo Herald and now with the University of Miami…

11:00am - 12:15pm - Tuesday, February 15 - CIB 2055 A discussion on using public records for political reporting and coverage. Panelists: Mike Sallah, The Miami Herald - Mike Sallah is the investigations editor of The Miami Herald. He won the 2004 Pulitzer Prize in Investigating Reporting and in 2007, supervised the Herald's Pulitzer Prize-winning series on the corrupt Miami-Dade housing authority. Mike is also an adjunct UM professor working with the School of Communication graduate students this semester. Sergio Bustos, The Miami Herald - Sergio Bustos is the political editor of The Miami Herald who is in charge…

6:25pm - 8:00pm - Wednesday, February 16 - WCB 4027 John Rodsett is known in the industry as "Mr. Film Biz". With over thirty years experience in the film industry, both with his own independent film company and with a major studio (20th Century Fox), his expertise and experience in the film business is long and far reaching. He has been involved in all areas of the independent film business including film financing, development, production, film packaging, domestic and international distribution, marketing, sales, acquisitions and much more. He has worked on over 200+ independent feature films, many of which…

10:40am - 12:00pm - Wednesday, February 16 - CIB 4051 Gaspar Gonzalez is a documentary filmmaker, journalist and historian. His film credits include NIXON'S THE ONE: HOW TRICKY DICK STOLE THE SIXTIES AND CHANGED AMERICA FOREVER (2010), the critically acclaimed MUHAMMAD ALI: MADE IN MIAMI (2008) and HECHO A MANO: CREATIVITY IN EXILE, named "Best Florida Documentary" by the 2010 Ft. Lauderdale International Film Festival and scheduled to debut on PBS in February 2011. He has written for The Miami Herald, Newsday and Village Voice Media among others, and is the co-author of What Have They Built You To…

11:00am - 12:30pm - Wednesday, February 16 - CIB 2055 Brenda Aguilar from Crispin Porter + Bogusky will be here to help prepare everyone for the PhilADthropy event. She will discuss how to best lead a briefing session with a real-world client and how to work under extreme deadlines.

7:00pm - 8:00pm - Wednesday, February 16 - CIB 2055 Public Relations Alumni share tips on getting from Here to There. Join us as our panel of PR professionals discuss tips on applying your education to the real world. Panelists: Margot Winick - Moderator Jorge Martinez - Vice President, The Conroy Martinez Group Morgana Rolle - Events Management Specialist, Miami Children's Hospital Foundations Allison Goldberg - Account Supervisor & Director of Special Events, Pantin/Beber Silverstein Vanessa Lane - Media Relations, Unique Vacations, Inc.

12:00pm - 2:00pm - Wednesday, February 16 - Shoma Hall (CIB 3053) David Marcus has been successfully working in the Miami area on features, commercials, documentaries and music videos as well as starting his own production company. He will share insights on breaking in, and preparing for a career as a working professional. There will be pizza and additional guests during the Q&A session.

10:10am - 11:00am - Wednesday, February 16 - WCB 3036 James Waugh is a University of Miami alumni, and Senior Story Developer at Blizzard Entertainment based in Los Angeles. He is responsible for writing and developing Blizzard's intellectual properties, and collaborates with game designers and publishers to create story and character generation for games and other media. Waugh is head writer for Goblin vs. Gnome - a recurring comic strip for the World of Warcraft magazine, drawn by legendary artist Stan Sakai. Waugh was awarded "Most Outstanding Graduate Student" for the School of Communication and "Screenwriter of the Year"…

12:20pm - 1:10pm - Wednesday, February 16 - WCB 3035 A discussion on the challenges of covering disasters. Panelists: Ellen Fleysher - Moderator Martin Berlanga - Anchor and correspondent for Univision Network News. Born in Tijuana, Mexico, he holds a degree in communication sciences from the Autonomous University of Coahuila. He began his career as a radio announcer and producer in Mexico. In 1995, Martin came to the US to cover the inauguration of George W. Bush as governor of Texas and the murder of singer Selena Quintanilla. Martin has covered presidential elections on both sides of the border,…

12:30pm - 1:45pm - Thursday, February 17 - WCB 4028 Robin Canfield is the founder of Actuality Media, an outreach company funding the production of short documentary videos for global changemakers. Robin is a graduate of Oregon State University as well as a freelance journalist. Robin will discuss how to use your filmmaking talents to inspire change and travel the world.

11:00am - 12:15pm - Thursday, February 17 - WCB 4028 Robin Canfield is the founder of Actuality Media, an outreach company funding the production of short documentary videos for global changemakers. Robin is a graduate of Oregon State University as well as a freelance journalist. Robin will discuss how to use your filmmaking talents to inspire change and travel the world.

11:00am - Noon - Thursday, February 17 - Bill Cosford Cinema Gareth Kay is the Director of Brand Strategy at Goodby Silverstein and Partners in San Francisco. Gareth will be taking your questions about his agency and the advertising industry as a whole.

9:30am - 10:45am - Thursday, February 17 - Bill Cosford Cinema Gareth Kay is the Director of Brand Strategy at Goodby Silverstein and Partners in San Francisco. Gareth will be discussing how the agency is evolving along with the advertising industry. This will be followed by an open-forum Q&A from 11am - Noon.

2:00pm - 3:15pm - Thursday, February 17 - CIB 2055 UM Graduate journalism students present their findings and impressions on the state of newspapers today based on an ongoing study and website: WhoNeedsNewspapers.org The project is the first report of a 501(c)(3) corporation called Valid Sources, which includes former School of Communication graduate studies director Paul Steinle, his wife and colleague, Sara Brown, and current School of Communication journalism faculty members Sig Splichal and Bruce Garrison. The Internet-delivered report provides the status of 50 newspapers in 50 states. "Who Needs Newspapers?" has three main goals: Provide the newspaper industry…

4:35pm - 5:00pm - Thursday, February 17 - Studio A Jerry Blohm, owner of Miami Art Dept, Production Designer and Art Director, has been turning creative ideas into reality for twenty years. He has worked on a variety of films ranging from LAST OF THE MOHICANS to BAD BOYS. He tries to interpret the director's vision, anticipate his/her needs and achieve the desired results, all while keeping an eye on the budget. Jerry will discuss with students the balance between the professional and the creative, and how it translates onto the silver screen.

12:30pm - 1:45pm - Thursday, February 17 - LC 110 This panel will discuss how a century-old medium has remained indispensable through the revolutions in communication. Panelists: Ted Bolton, PhD - President and founder of Bolton Research Yves Colon - Lecturer at the School of Communication on radio journalism in a time of crisis Rick Hirsch - Managing Editor, The Miami Herald on linking print and radio Amber Robertson - Manager of WVUM and School of Communication media management major David Weston - UM Engineering Graduate - promoting legislation to help low-power stations access to the airwaves via "second…

12:30pm - 1:45pm - Thursday, February 17 CIB 4051 News has the goal of serving the community but must recognize that it operates within a business environment that is concerned with ratings and revenue. Sales sees value to marketing a news audience to advertisers but must be aware of the ethical considerations of maintaining a "separation of church and state" in editorial decisions. This panel will explore the interactions between the sales and news departments in local television and examine both where the tensions exist and how they can work together effectively. Panelists: Steve Owen - Assistant News Director,…

2:00pm - 4:00pm - Friday, February 18 - Shoma Hall (CIB 3053) John Rodsett, also known as “Mr. Film Biz,” will explain the four major options you have as an independent filmmaker for selling your film once it is complete. Focusing on his “hybrid” option he will go over sales strategies for distributing your Indie through different outlets such as Video on Demand, Studios, DVD, Domestic and International sales. John Rodsett has over thirty years experience in the film industry, both with his own independent film company and with a major studio (20th Century Fox). He has been involved…

11:00am - 12:00pm - Friday, February 18 - Studio A The Borscht Film Festival (est. 2004) is Miami's fresh local independent film fest. They commission and showcase films by emerging artists that tell Miami stories going beyond the typical portrayal of a beautiful but vapid party town, forging the cinematic identity of the city. Lucas Leyva, founder of the Borscht Film Festival, will speak about the mission of his festival, which has been growing exponentially since its inception in 2004. 

Borscht 7 will take place on April 23rd, 2011 at the Knight Concert Hall at the Adrienne Arsht Center,…

11:00am - Friday, February 18 through Noon - Saturday, February 19 The School of Communication, Ad Group, PRADUM and the Advertising program present the 2nd Annual PhilADthropy Day. During this 25-hour ad-a-thon, Communication students will provide free advertising and creative services to local nonprofit organizations within a 25 hour period to mark the School's 25th anniversary. Students will present their finished product at the end of the 25th hour. This year, more than 45 nonprofits applied for assistance. Participating organizations include 600 Million Stray Dogs Need You, Food For the Poor and Miami Lighthouse for the Blind. PhilADthropy is…

11:30am - 12:30pm - Friday, February 18 CIB 2055 In a career that, so far, has spanned over 35 years, David Isaacs has been an Emmy Award winning writer and producer. Among his many credits are M*A*S*H, Cheers, Frasier, Becker and Mad Men. David is also a proud alum of the UM Communication program. David will be joining us via Skype for a discussion about his career and the television business.