COMPUTER LITERACY IN THE NEWSROOM:

A MODEL FOR LEARNING

 

 

Bruce Garrison
School of Communication, University of Miami
P.O. Box 248127, Coral Gables, FL 33124-2030
305-284-2846 (voice) and 305-284-3648 (fax)
bruce@miami.edu 

 

A paper presented to the Investigative Reporters and Editors and the Council of Affiliates at the Association for Education in Journalism and Mass Communication annual meeting, Baltimore, August 1998. Portions of this paper will appear in Bruce Garrison, Computer-Assisted Reporting, second edition, Lawrence Erlbaum Associates, Mahwah, N.J., in press, 1998.

The author would like to thank Dean Edward Pfister of the School of Communication at the University of Miami for providing the resources necessary for this paper. He would also like to thank Dr. Michel Dupagne, also of the University of Miami, for his insightful suggestions for improving the manuscript.


ABSTRACT

Computing has become a critical part of journalism and investigative reporting. The purpose of this paper is to discuss the issues involved in increasing computer literacy in newsrooms and to suggest a model for attaining different levels of computer skills needed for newsgathering in 1998. This paper proposes a five-stage model for introduction of computer literacy in the newsroom. Stages include basic operational mastery, online access capabilities, intermediate personal computer skills, database creation and analysis skills, and developmental computer skills.


COMPUTER LITERACY IN THE NEWSROOM:

A MODEL FOR LEARNING

Some journalists, like many working adults, enjoy the newsgathering benefits of computing. Some of their colleagues, though, simply dislike using computers, but use them in a minimal manner because their work requires it. Still others, despite nearly two decades of desktop computing in the United States, do not use them and may even be afraid of PCs. Some experts have labeled the fear of computers and other forms of modern mass communication a "technophobia" (Donoho, 1994). While this may seem amusing to computer-literate individuals in newsrooms, technophobia can be a time-consuming and expensive problem. It can even affect the quality of newsgathering, especially for sophisticated investigative stories and projects. There is no doubt that just about every newsroom has one or more technophobes. Recent research has determined that as much as 85 percent of American adults may have some form of technophobia (Hayes, 1997). These individuals still try to get their assigned work completed with minimal interaction with a computer, an online research service, E-mail, a fax machine, voice mail, or any other electronic devices or services. While the numbers of technophobes in newsrooms may not be as high, the levels of computer skills of many journalists remain at writing and editing with a word processor or creating artwork with a graphics program. Increasingly, it appears that investigative journalists are faced with the prospects of doing their work using computers. The issue of their computer literacy is becoming an important one in both print and broadcast newsrooms.

Society and its work tools have changed in this decade. Advances in computing, combined with the worldwide networking of the Internet, have made the work environment very different for those who work in the news media. Journalists must change their habits as new tools are developed.

"You can’t walk into the newsroom of even the smallest operation and not find some sort of personal computer. How well it is used depends very much on the skills of the user. Even a small operation can use it to keep track of voting records of a municipal council," says John Mollwitz (1994), an editor and computer specialist for the Milwaukee Journal-Sentinel. "My experience is that computer skills, as well as computer acceptance, are much greater in small operations, both print and broadcast. The bigger the operation, the more likely there will be someone in-house to install a modem and software, do online research, set up databases, sort out information and a myriad of other tasks. There is little incentive to learn anything about computers until a light bulb explodes and some says, ‘I’m 40, and I don’t even know what a byte is. Somehow I’m going to have to learn this stuff.’ Meanwhile, the 40-year-old on a small weekly already knows."

Eric Schoch, a science and technology writer for the Indianapolis Star and Indianapolis News, believes computer literacy is not a major matter, but it will gradually become more important for journalists. "I think everyone in a newsroom should get basic introductory training in the use and capabilities of the basic CAR tools, including spreadsheets, databases and Internet searching. Everyone should have a general understanding of what these tools can do— and that includes editors, who in my experience are often the last to sign up for this sort of training when it’s offered," Schoch (1997) stated. "However, the only way to fully understand how to use software effectively is to do your own work with it— run city budgets through a spreadsheet yourself, for example. That’s when more advanced training is useful, when you’ve got real work to do. Effective, widespread use of CAR in a newsroom requires someone who is both an expert resource for reporters and an advocate or "champion" for it. It also requires a newsroom atmosphere that encourages the use of CAR, which is why it’s important that editors understand these tools and their potential."

The digital revolution in newsrooms is well underway. A growing amount of investigative journalism has become dependent on computers to access public and private sector databases and documents (Garrison, 1996). Numerous computer-based investigative reporting projects, many quantitative in nature, have been recognized for their policy-changing impact on their communities (Garrison, 1996). For journalists who have not yet discovered the personal computer as a reporting and information gathering tool, it may not be a matter of technophobia. It is more likely a matter of not being given the opportunity to learn about computers. Some newsrooms have not yet made the transition to PC-based newsroom systems or the newsrooms have PCs but no advanced software tools. Usually, the explanation offered is high cost of computer technology, lack of time to learn, lack of expertise, no hardware or software, not a high priority, just starting, or no access to local information in digital form (Garrison, 1997). There are other journalists— in newsroom situations where they could try new computer-assisted reporting approaches— who just have not been aware of them or are not sufficiently motivated to learn. Some newsroom staff members have just been too busy with other editorial responsibilities to learn how to get a little bit more from their computing systems. They can learn; they even want to learn.

Because of the importance of computer learning in newsrooms and the impact of computing on general and investigative newsgathering, the purpose of this paper is to discuss the issues involved in increasing computer literacy in newsrooms. Furthermore, its purpose is to propose a model for attaining different levels of computer skills needed for newsgathering in 1998. Computing is such a critical part of journalism today that it does not make sense to attempt investigative reporting without it.

 

TECHNOLOGICALLY ADVANCED NEWSROOMS

News organizations at the cutting edge of technology adoption in newsgathering and news distribution may be referred to as technologically advanced newsrooms, or TANs. These news organizations have embraced personal computing and other computer-driven technologies for all they are worth and, as a result, have enhanced their community news coverage with the PC’s information retrieval and analytical power. Many small publications and most television newsrooms have lagged in technological advancements related to advanced reporting with computers, such as special projects and investigations. While they have often invested heavily in production-related computing, they have not been so quick to provide computers capable of CAR that are accessible to all journalists in the newsroom.

Most news organizations are at least those aware of what could be called the "re-computerization of newsrooms" and they are hustling to remain current. Other news organizations have chosen to ignore the transition and are operating on their own technological terms. Some businesses, particularly the very large ones, are slow to make changes in computing software and hardware. This is particularly true in the corporate world. Problems often arise from information systems administrative policies and priorities. The same can be true of news-oriented companies, regardless of their size.

Technologically advanced newsrooms are necessarily not places loaded with pricey television sets with satellite or cable hook-ups, cellular telephones, VCRs, fax machines, voice mail, video conferencing, satellite dishes, or other modern business office tools. It would be a safe bet, though, that news organizations with TANs probably have, and use, those devices in addition to their personal computer system. TANs may be defined as newsrooms that have moved beyond simple use of personal computers for word processing and production. TANs have achieved a greater realization of the retrieval and analytical power of personal computing. The movement has begun, but not many newspapers and newsmagazines in the United States have achieved technologically advanced newsrooms. Very few television and radio stations have them in place, either. Without question, the University of Miami national CAR Research Project studies between 1993 and 1998 have established this fact (Garrison, 1997; Garrison, 1996; see also http://www.miami.edu/com/car/index.htm). The changes have begun to occur, especially at larger newspapers, the wire services, a few national news magazines, and at some levels at the broadcast networks, but the transition will probably require the rest of this decade to completely take place, perhaps even longer. In essence, the term "TAN" simply reflects a state of operation and a state of mind about the practicality of computing as part of the information gathering and processing effort.

Technologically advanced newsroom status is not an end accomplishment so much as it is a level of operation achieved on an on-going basis. Lisa Van Asch (1994), a News Research Department staff member at the Raleigh News & Observer, believes newsroom technology will continue to evolve, as will her own role:

News research’s role is going to change again soon— we’re still information retrievers (and generators), but we’re also evolving into information mentors. Reporters and editors are relying on us to teach them how to use this stuff. They want to be able to do some of their own research, they want to be able to use their computers at home, they want to explore the Internet, and they want to analyze their own data and create their own databases. This scares lots of news librarians and researchers— they think we won’t be necessary anymore if we train our ‘clients’ to do the job themselves. I disagree. I think as teachers we will become more important, and we’ll develop a better relationship with the newsroom along the way. Who better to teach them? Researchers and librarians have used computers for years, we’re service-oriented, we know where the goods are, and we are fanatical about accuracy. And we’re always here to answer questions. I am, of course, not talking about giving reporters access to big-money commercial databases like Lexis / Nexis or Dialog. That’s where the researcher’s expertise comes in. But I think reporters should know how to access public records, how to navigate the Internet (how to send E-mail, join a Newsgroup, find other libraries and databases), how to create a Lotus 1-2-3 spreadsheet and analyze data (like the county budget) on it, and how to search CDs and use our in-house databases to enhance their stories. The N&O has always stressed involvement and inclusion— we have held many classes for reporters and editors on computer-assisted reporting.

For a technologically resistant newspaper to move forward will require some coordinated and designed effort, perhaps starting at the top. The University of Miami CAR Research Project studies have determined that the problems do not always lie in the rank and file areas of the newsroom. They can, at times, exist in their most severe form at the very top (Garrison, 1995).

In local television station newsrooms, the problem has been getting the right hardware for advanced forms of newsgathering. Some stations with the right resources just have not used them for anything beyond online research or World Wide Web accessibility. But this is gradually changing as individuals with the awareness and knowledge to use the tools are added to the staff. Even larger market stations have been slow to adopt CAR, usually acquiring the hardware and software for an individual already on staff who has "computer geek" tendencies. Few have added individuals or provided training to existing staff to develop expertise in working with computers to gather and process information. Phoenix-based KPNX-TV CAR Specialist Wes Williams (1997) explained:

Most [television] newsrooms were still using typewriters until this decade. Newspapers were computerized in the 1970s. I was using a laptop to send my stories by modem when I worked for a newspaper one summer in 1989. Newspapers needed computers to make layout easier. Newsroom computers didn’t make a visible difference on the air in TV news. However, once folks saw the advantage of merging the wire with a word processor and the TelePrompTer and the assignment desk and the Rolodex and the archive, TV newsrooms bought into computers. Then we realized some of these computers could do other things, too, such as dial up Lexis-Nexis. Now, with Windows and Mac graphical user interfaces, they’re so much easier for everyone to use. Database journalism is still sort of ‘out there’ for some folks, but they love it when you can tell them which schools had the most violent crimes or where the most cars are stolen in town or how much money was spent on furniture at the state capitol.

Becoming computer literate at the individual level and developing a technologically advanced newsroom bring with it more than academic-sounding labels. The transition brings a change in the way news reporting is approached and the types of information that are reported. Online research consultant and journalist Tom Koch (1991) has written that online services affect the narrative form of news writing. He argues that online information changes relations between writers and the subjects about which they write. Koch says the role of the news media in a democratic society is changing and how journalists use online services will have an impact on society, politics, and culture. How much is traditional contemporary news reporting limited by ordinary, more conventional sources and tools? Is CAR even more to journalism than what Philip Meyer called the same old journalism, but with "new tools" (1979, p. 15)?

THE IMPORTANCE OF COMPUTER EDUCATION

The speed at which computerization is occurring in the communications industry and journalism education, is quite amazing to most people, especially managers and administrators. It is no wonder that many people feel computer technology, as well as other electronic advances, is zooming past. The rapid recent changes occurring in use of the Internet, for example, are often frustrating because keeping up seems hopeless. Growth in computer education in public and private schools in some parts of the country is rapidly creating a generation gap in computer literacy. Children are much more comfortable than their parents with home computers— a phenomenon that took place during much of the past decade. The gap is making it almost impossible to consider how different younger people in the same newsroom will be from their older colleagues in terms of their computing skills— in the near future, if not already. A severe "haves" and "have-nots" dichotomy in terms of computing skills has begun to emerge in newsrooms. Robert Moore, assignments editor for the mid-sized El Paso Times, said learning new ways to use computers is critical in the hiring process today. "Any computer skills would be helpful. Since we hire primarily young reporters, any previous work with spreadsheets, databases, and so forth could be decisive in the hiring decision," Moore (1997) stated.

Encouragement and training are essential to computer literacy in the newsroom, stated Buffalo News Assistant Managing Editor Edward Cuddihy (1997). He explained:

Toot the horn when a successful story runs that could not have run without CAR. Let people know that newsroom managers know a good data analysis will take a lot more time than writing canned data. Let them know that we don’t need to analyze everything. But let them see how good the results can be when done correctly. Let them know that newsroom managers know and care. To do this, many newsroom managers that tend to be the more experienced, thus older, need to be better trained in what can be done. It shouldn’t always be the young reporter begging for the time to do a tough, thorough job with a mass of data. Train as many reporters who can stand it in whatever applications you can get them to learn. Today’s reporters are busy people in and out of the office. The best CAR people are those who work with new applications on their own, for their own purposes in many cases, but even if the training only gets a reporter to use the Internet and she didn’t before, the training was worthwhile. There is no magic to training. Some training can be done in small groups in house with an outside trainer working with a CAR specialist. Some training is specialized and needs to be accomplished outside. Some training is so general it’s better accomplished with a local college or junior college. And finally, get your best people to a conference a year just to continue the mix of new ideas.

There are signs that the shift in training and education priorities is occurring in newsrooms, too, as newer generations of PC-based systems are installed to replace single-purpose front-end editorial systems. But the process is painfully slow, especially at smaller newspapers with little or no in-house training. Some news organizations conduct in-house training after a core of knowledgeable CAR staff members develops. Usually, these trainers— who learned their skills somewhere else— conduct classes in the newsroom on a regular basis.

"Facilitate to me means make the Web as handy as possible; make software available, always say ‘yes’ to a reporter who wonders if we can use a database (and then figure out how). The biggest obstacle in many newsrooms is the proprietary computer system that is great for producing a newspaper but often doesn’t do the trick for CAR," said Buffalo News’ Cuddihy (1997). "If that’s an obstacle, try to get proprietary text editing software running on a PC at least for reporters. The PC or CAR center in the newsroom served its purpose a few years ago, but now it is a hindrance to those who know how to use a PC for more than word processing. The sooner all reporters have at-their-desk access to the Web, and sophisticated applications off a file server, the sooner a general acceptance of CAR reporting principles will occur."

If CAR training is not available internally, some reporters and editors try to find it elsewhere— either on their own initiative or with newsroom and company support. Some training is occurring in special credit-earning journalism school, business school, and computer and information science department classes or through training seminars of national professional associations and organizations. Some of the degree-granting national programs with high visibility are located at the University of Missouri, Syracuse University, and Columbia University. Investigative Reporters and Editors, the National Institute for Computer-Assisted Reporting, and the Poynter Institute offer short-term continuing-education type programs.

NICAR and IRE have offered week-long training programs for small, but highly motivated, groups of reporters and editors— commonly called "boot camps"— in Columbia, Mo. IRE and NICAR, for example, have offered training at recent conferences devoted to CAR. NICAR initiated a traveling national training program in 1994 that moves from region to region instead of requiring participants to go to the program site. A full-time training director has made this traveling curriculum possible.

Richard O’Reilly (1997; 1998), director of computer analysis for the Los Angeles Times, feels there is a real problem with technology in the newsroom. He believes technophobia is a concern, perhaps the most important one, in newsrooms. O’Reilly believes reporters need to know certain fundamentals about their computers, including the basic operating system, a word processor, how to access the in-house database search software, use of the World Wide Web and other online tools, a spreadsheet program, a database program, and terminal emulation software. The University of Miami CAR Research Project determined that CAR skills needs are shifting. Whereas the focus was on learning database skills several years ago, it seems the emphasis has switched to the online world of the Internet. Development of World Wide Web skills was the leading computer skill listed for newsrooms, but mastery of databases and data was a close second. There is still demand for basic skills such use of Windows and a word processor (Garrison, 1998).

APPROACHES FOR DEVELOPING COMPUTER-LITERACY

"Literacy" is normally a word used in the context of reading and writing, reflecting an individual’s level of knowledge and general education. It also refers to specific bodies of knowledge such as geography and computers. There are many ways to define and classify literacy of all types and computer literacy is no exception. There are numerous ways to describe and achieve computer literacy. Perhaps the best is to use stages or levels to represent advancements in individual and institutional computer learning. To become computer skilled, journalists must experience each of the three levels of computer literacy. The levels include (a) individuals feeling at ease with a computer, (b) feeling confident with a computer, and (c) liking the computer (Loyd & Gressard, 1986).

Computer literacy may become the highest priority for newsrooms for the remaining years of this decade. In the most successful cases, newsroom management has taken the lead for the entire company. The fact that the news industry does not always use the most advanced communication tools available is puzzling, even though to do so seems obvious. CAR pioneer Elliot Jaspin has led the effort to move computer use in newsrooms beyond word processing. He proposed five guidelines for newsroom managers:

Rose Ciotta, CAR editor for the Buffalo News, tries to be proactive about coordinating and advocating CAR at her newspaper. To do that, she regularly talks with section editors on stories in the early stages, sends section editors alerts from Census or other interesting topics, makes selective suggestions about CAR on daily stories, displays stories that involve CAR and data work on a bulletin board, and publishes a CAR newsletter.

"I do missionary work with reporters to get them interested in stories that I know are possible with various data. I have found that stories work best when the reporter really wants to do them. For example, I’ve peppered the transportation reporter with info from various sources on the stories in FAA data. I also try to do my own stuff. This is often difficult given everything that I am juggling but I still have a byline and do stories when I can. My last one was analysis of campaign contributions for hotly contested sheriff’s race. I will soon publish school test score project," Ciotta (1997) stated. "I believe the CAR editor should not only analyze data, it’s very important to stay plugged into the community and work sources on trends and happenings. The CAR editor must be careful not to become data isolated. As we know, data gives you a starting point— information that will allow you to ask informed questions. Data is never the end of your reporting."

Mollwitz (1994), 1997-98 chair of the Society of Professional Journalists’ New Information Technologies Committee, feels that a moderate level of computer learning is necessary, but not everyone needs to know it all. "It isn’t necessary to be anything more than an intermediate level user. If you get right down to it, people who earn college degrees to learn how to program will be able to write any software much better someone without that training," he explained. "With every new software application there’s a learning curve. One is always a ‘beginner’ in some phase of computing, and that concept is hard for many big egos in this business to accept."

Mollwitz does feel that knowledge of the basics of personal computing will take journalists a long way in this computer information age. "Journalists, however, should understand such concepts as bits, bytes, directories, directory trees, executables, terminal emulation, various communications protocols, as well as various media used to store data," Mollwitz (1994) believes. "The natural question, again, is: Why? The answer, once again, is that most of the information with which you will deal was not created by the journalist. That reporter/editor has to know how to access that data with the full understanding that someone will try to find a way to hide what they don’t want you uncover even if they give you all of the data file…. [A] greater depth of understanding of how a computer works is needed if one is to ‘gather’ the information that is needed."

Some computing experts feel leadership is the key to improving computer literacy in organizations. "Unfortunately, feelings of techno-inadequacy in a boss can lead to trouble for a whole company or association. An insecure CEO who feels surpassed in computer literacy may decide not to upgrade an organization’s computer system, which leads to staff frustration and puts the company at a competitive disadvantage," concluded conventions and meetings industry magazine writer Ron Donoho (1994, p. 48).

Award winning investigative reporter Elliot Jaspin believes that the rapid growth and increasing sophistication of computing tools will begin to include more and more journalists who, because they lacked levels of computer literacy, were shut out of CAR projects. "[I]t will be far easier to use computers and what computers will be able to do will be far more extensive [in the remaining part of this decade]," said Jaspin (1994, pp. 14-15). "Now that will mean reporters who have been locked out because they didn’t understand DOS, or they had trouble remembering all the funny little commands, will be able to simply type on a screen, tell me how many friends of the mayor have gotten contracts, in a natural language type of way." The computer, he continues to explain, will do the rest of the job. "At that point, the only reason a reporter wouldn’t do it is sheer laziness."

ACHIEVING COMPUTER LITERACY IN NEWSROOMS

Several individuals (Woods, 1993; Johnson 1993; Wolfe, 1993; Dedman, 1997; LaFleur, 1998; Wolfe & Paul, 1998) have given computer education and training of working journalists a significant amount of thought. But even these leaders in CAR education are not completely in agreement about the best way to approach computer literacy in the newsroom. They do agree on the goal, however. What is it? It is computer literacy for the entire newsroom. Any sort of computer literacy depends on development of a hierarchy of skills that build on one another. CAR is no different. There are different levels of computer literacy required in each newsroom. Not everyone needs to be a newsroom "nerd" type. But everyone needs certain information-gathering skills that employ computers and networks.

To enable computer education in newsrooms, a process model was developed. This model was developed through original research, through computer education on a college campus, through both informal personal discussions and formal interviews with national experts, and through group discussion sessions at national conferences. Five years of computer-assisted reporting research in newsrooms formed the foundation for the model. A series of annual national surveys of computer-assisted reporting tools and techniques since 1994 has provided understanding of the process of adoption that occurs in many newsrooms. In 1997, for instance, the survey determined that knowledge of the World Wide Web, data literacy, knowledge of Windows, and word processing skills were the four main areas of concern. But the research did not determine any sequencing or pattern for learning these skills (Garrison, 1998).

Furthermore, computer-assisted reporting experience in the classroom has contributed a secondary source of knowledge contributing to the model. Classes with undergraduate and graduate students are not ideal since these individuals are substantially different from working professional journalists, but the computer use, manipulation of databases, and online research remains similar. National journalism conferences in the past decade have given a growing amount of attention to computers and computer literacy in the newsroom, going to the extreme of offering classes at the conferences and sessions that focus on training individuals who will conduct training programs in local newsrooms. Organizations that have been leaders in fostering such national debate have been the Investigative Reporters and Editors, National Institute for Computer-Assisted Reporting, the Society of Professional Journalists, the Special Libraries Association, and the Association for Education in Journalism and Mass Communication. From these various approaches and experiences, computer literacy for most journalists can be accomplished in by moving through five distinct stages. These stages build on each other in the following model:

STAGE 1— BASIC OPERATIONAL MASTERY

Most newsroom people know how to power-up a personal computer and a printer. Unfortunately for some, this is almost all they know about their desktop computers. Another group, slightly further advanced than the first, uses the word processing software to write or edit. Some of these users feel they know enough. But these technologically innocent individuals just do not know what they do not know. One of the most critical steps toward computer literacy in a newsroom is to learn the basics of operation of the existing hardware and software. This includes mastering the disk operating system, the basics of the operating environment, and a relatively simple application such as a word processor or desk organizer. For PCs and Macintoshes, this includes understanding the main features of Windows and the Macintosh system. The first stage of personal computer mastery should include:

STAGE 2— ONLINE ACCESS CAPABILITIES

After mastering the basics of PC operation for the newsroom, journalists need to transfer their knowledge to remote reporting and editing situations. Of course, this is becoming easier because portable systems have recently become as fast and powerful as most desktop PC systems and adjustments to portable equipment shortcomings are less important than when first introduced. The second level of this stage is to learn to access and use the newsroom system from a remote location, including the individual desktop system. Remote computing literacy includes:

STAGE 3— INTERMEDIATE PERSONAL COMPUTER SKILLS

The third stage is an intermediate level of computer literacy. This is a stage where journalists are becoming more sophisticated in their use of their computing tools and are beginning to branch out to more specialized applications and advanced tools. This stage includes:

STAGE 4— DATABASE CREATION AND ANALYSIS SKILLS

The fourth stage of growth is in the areas of advanced database development, advanced statistical analysis, and geographic information systems database analysis. This stage includes these abilities:

STAGE 5— DEVELOPMENTAL COMPUTER SKILLS

By this point, most newsroom users will feel confident and have a wide range of highly useful computing skills. However, the ultimate stage in literacy includes addition of application development and programming capabilities. This stage includes the following user abilities:

CONCLUSIONS: MOVING TOWARD COMPUTER LITERACY

Computer literacy, especially applied to investigative newsgathering, cannot occur overnight. Many newsrooms have personal computer systems. But their usefulness does not often go beyond word processing or the creation of informational graphics. For most news organizations, achievement of newsroom-wide computer literacy at any level is a matter of deciding what is important and what the newsroom needs to accomplish. Prioritization of skills must occur, perhaps even prioritization of departments within the newsroom. These decisions are in the hands of newsroom management but can be influenced from the bottom up. Perhaps the proposals presented in this discussion will be helpful toward achieving computer literacy in newsrooms. Perhaps the stages of the model are out of reach for the average newsroom or individual journalist for now. But they will not be in a few years. Goals such as these, for a large group of individuals of varying computer skills, will probably seem difficult or even impossible with current standards applied. It may take a generation of journalists or longer for some newsrooms to achieve any levels of literacy beyond the first or second stage. It could be accomplished at a faster rate, however, with the right motivation and learning environments.

There will be resistance. As with any work-related innovation, there will be some opposition to the plan. Managers must get the "status quo" types involved. These types of technology-related transformations have occurred in newsrooms in the past. Newsrooms in the 1970s, for example, experienced problems when the first computer systems began to replace manual and electric typewriters with optical scanning systems and first generation front-end systems with video display terminals and dedicated word processing software (Garrison, 1979). But who still uses a typewriter today for anything more than typing addresses on envelopes or for filling out pre-printed forms?

There will be expense. Any venture associated with developing more complete computer literacy among all newsroom newsgatherers can be costly. Advanced computer literacy for an entire newsroom is not cheap. Ask any educator in a public school system trying to educate hundreds of children. The same learning process in a newsroom means new costs in a number of budget categories, but these expenses can be anticipated and gradually covered. Education and training programs will be one of the big expenses, if not the largest. There will also be the hidden cost of regularly assigned time lost for training and education programs for many on-the-job newsgatherers. Certainly expansion of hardware and software capabilities, both in-house and remote, will also be costly. Online services, as they increase in use, will be still another expense.

Develop a plan of attack for the transition. One successful way to manage the cost of extensive newsroom computer literacy is planning. A committee approach will involve staff members and managers in a positive manner and may work effectively at several levels. Certainly in an extended literacy program such as being proposed, there are a multiplicity of approaches and perspectives represented in the newsroom to be considered and debated. A group of newsroom managers and staff members is a proven effective method for determining overall long-term goals, short-term objectives, timetables, and budgets.

For success, learning should be applied. Throughout the process of developing newsroom-wide computer literacy, it is essential to remember the applications of it to daily local reporting. How does the computer fit in average assignments, as well as special projects? Computer literacy and computer-assisted reporting must become a part of the general philosophy of daily journalism in the newsroom. Prominent investigative reporters, such as The New York Times’ Dedman, have argued on numerous occasions that there will be a day in the future when computer-assisted reporting will become ordinary reporting. Technology comes, is learned, and becomes part of the routine in newsrooms. The goal is simple: Make personal computing part of the routine newsroom newsgathering activity.

News organizations will undoubtedly undergo remarkable changes in the next decade. The news organization of the mid-21st Century will probably not resemble the news organization of today in very many ways. The technology for mass distribution of information is changing so quickly that forecasts of how and what will be the norms in a decade are outdated by the time they are published. The impact of the World Wide Web has yet to be fully understood as it continues to evolve into a worldwide computer-based communication network. Such electronic systems will bring newspaper and magazine newsrooms to deadline and production situations more like those of the wire services or even broadcast stations. Updating and revising stories and information will be an around-the-clock effort. How reporters get this work done and how their supervisors will process it will also change.

"To sum up, a new dimension has been added to the reporters’ bag of tricks," stated Buffalo News’ Cuddihy (1997). "After the initial bang, we find only a small number taking full advantage. I suspect it will never be general. Just as different reporters are good at different assignments and different types of reporting, I suspect the PC as a reporting tool will be used at every increment along the scale for a long time. I suspect that the newsroom that puts a premium on excellent reporting will have a higher use of CAR techniques. But through it all, we need to remind ourselves that there are as many kinds of reporters (and stories) as there are people and most every kind, except for inaccurate reporters or poor writers, has an appeal to some segment of our readership."

Perhaps a comprehensive national study should be conducted to determine what "tricks"—to use Cuddihy’s word— are necessary for newsrooms today. Some studies have been conducted, including those that have been part of the University of Miami’s Computer-Assisted Reporting Research Project over the past five years. But the studies available so far are limited— either in scope or in other ways. There is need for a study that looks at current needs and training, but also at the future. The study must include news organizations of all types and sizes as well. With data from such a study, industry leaders and educators can make even better decisions about their training dollars.

Computers have already become an essential part of the newsroom culture. Computers are the best investigative reporting tools of this generation and will be as basic to journalism of the next two or three generations of journalists as telephones have been. This is the threshold of a new world of reporting. The computer has given investigative journalists unparalleled potential for information gathering and dissemination. To not know how to use a personal computer in a newsroom today is equal to the experience of a library visitor who discovers, after picking up a book, that he does not know how to read. Journalists so far have witnessed only the infancy of this new era. It is exciting to think about what can happen next for journalists. Wouldn’t it be marvelous to program a personal computer to peek into the future?

 


REFERENCES

Ciotta, Rose (1997, December 1). Personal communication to author.

Cuddihy, Edward (1997, November 28). Personal communication to author.

Dedman, Bill (1997). "Managing CAR: A ten-step plan for integrating computer-assisted reporting with deadline stories and beat coverage in our newsroom," unpublished report, Chicago, Ill.

Donoho, Ron (1994, March). Terminal illness. Successful Meetings, 43(3), 46-51.

Garrison, Bruce (1998, in press). Computer-Assisted Reporting, 2nd ed., Mahwah, N.J.: Lawrence Erlbaum Associates.

Garrison, Bruce (1997, Summer/Fall). Online services, Internet in 1995 newsrooms. Newspaper Research Journal, 18(3-4), 79-93.

Garrison, Bruce (1996). Successful Strategies for Computer-Assisted Reporting. Mahwah, N.J.: Lawrence Erlbaum Associates.

Garrison, Bruce (1979). "The video display terminal and the copy editor: A case study of electronic editing at the Milwaukee Journal," unpublished doctoral dissertation, Southern Illinois University, Carbondale.

Hayes, David (1997, July 10). Americans trapped in a surge of technology; 85% are uneasy; relief is not in sight. Philadelphia Inquirer, p. F1.

Jaspin, E. G. (1994, January-February). Perspectives on how computers change journalism. IRE Journal, 17(1), 13-15.

Johnson, J. T. (1993, June 16). "The digital revolution and its imperatives for journalism education," unpublished paper presented at the Poynter Institute Seminar on News Research, St. Petersburg, Fla.

Koch, Tom (1991). Journalism for the 21st Century: Online Information, Electronic Databases, and the News. New York: Praeger.

LaFleur, Jennifer (1998, March 6). San Jose Mercury News plan for news research, unpublished presentation, National Institute for Computer-Assisted Reporting, Indianapolis.

Loyd, B. H. & Gressard, C. P. (1986, Summer). Gender and amount of computer experience of teachers in staff development programs: Effects on computer attitudes and perceptions of the usefulness of computers. AEDS Journal, 20(4), 302-311.

Meyer, Philip (1979). Precision Journalism: A Reporter’s Introduction to Social Science Methods (2nd ed.). Bloomington, Ind.: Indiana University Press.

Mollwitz, John (1994, May 8). Personal communication to author.

Moore, Robert (1997, March 17). Personal communication to author.

O’Reilly, Richard (1998, March 5). Personal communication to author.

O’Reilly, Richard (1997, June 12). "How to find data for deadline and long-term stories," unpublished presentation, Investigative Reporters and Editors national convention, Phoenix.

Paul, Nora and Wolfe, Debbie (1998, in press). ABCs of CAJ for Newsroom Tech Trainers, Columbia, Mo.: Investigative Reporters and Editors, Inc.

Schoch, Eric (1997, October 13). Personal communication to author.

Van Asch, Lisa (1994, March 8). Personal communication to author.

Williams, Wes (1997, October 12). Personal communication to author.

Wolfe, Deborah P. (1993, June 17). "The news researcher," unpublished presentation, Seminar on News Research, The Poynter Institute, St. Petersburg, Fla.

Woods, Dan (1993, March 6). "Five goals for your newsroom," unpublished presentation at the Region 3 conference, Society of Professional Journalists, Knoxville, Tenn.