The School of Communication Creative Activity and Research Awards are awarded annually to projects led by full time School of Communication faculty. The funding supports work that will result in clear and prominent creative and/or scholarly accomplishments that support the enhanced reputation of the school.
Victoria Orrego Dunleavy, Department of Communication Studies
Empowering Local Comadronas in Indigenous Guatemala: A Tool for Sexual and Reproductive Health. This study will conduct a series of focus groups with comadronas (midwives) across four health centers in the Lake Atitlan region to address the poor maternal health status by integrating an evidence-based HIV intervention, or SEPA (Salud, Educación, Prevención, and Autocuidado).
Juliana Fernandes, Department of Strategic Communication
Green Advertising Literacy: Using Copy and Creative Literacy Information to Combat Greenwashing, addresses the increasing skepticism among consumers about environmental benefits of advertised products. This major advertising setback, known as greenwashing, has reduced the demand for green products.
William Hughes, Department of Strategic Communication
Creative Positive Visual Communication at Earlington Heights Elementary. This is an inaugural project of the ongoing cultural initiative “Bridge Walls,” which seeks to positively change the visual communication of Earlington Heights Elementary through art.
Michelle Seelig, Department of Cinema and Interactive Media
Social Activism: Engaging Millenials in Social Causes. The study investigates the relationship between Millennials’ perceived online exposure to information about social causes and Millenials’ perceived barriers and willingness to take part in person.
Wan-Hsiu “Sunny” Tsai and Weiting Tao, Department of Strategic Communication
Local Brands and the Global Vision: The Pursuit of the Chinese Dream.This study will explore Chinese consumers’ complicated relationships with local and global brands in relation to global and local culture positioning strategies, as well as the moderating role of consumer nationalism and belief in global citizenship.
Ching-Hua Chuan, Department of Cinema and Interactive Media
Creating Chatbots for Domain-Specific Communication. Creation of a chatbot that provides clinical trial guidance and support to cancer patients.
Juliana Fernandes and Sarai Nunez, Department of Strategic Communication
An Integrated Approach to Evaluating Advertising Campaigns Capstone Courses, seeks to describe and evaluate a team teaching method developed by advertising campaigns professors, gauge students’ perception on several learning dimensions, and map out how the course is being taught in American universities.
Kim Grinfeder, Department of Cinema and Interactive Media
Addressing the International Urban Agenda, creation of a software that will automatically generate documentaries using a storytelling algorithm, as well as user participation.
Barbara Leibell, Department of Cinema and Interactive Media
Counter Revolution, research for a feature film script based on the career of New York chef Jon Eifman.
Howard McCain, Department of Cinema and Interactive Media
Production support for the short dramatic horror film, Goodnight, Scarecrow, produced and directed by McCain.
Barbara Millet, Department of Cinema and Interactive Media
The Congruence-Association Model in Musical Multimedia: New Insights from Eye-Tracking and Facial Expression Capture
Thomas Musca, Department of Cinema and Interactive Media
Post-production support for the feature comedy film Chateau Vato, produced and directed by Musca.
William Rothman, Department of Cinema and Interactive Media
Research for a book on French filmmaker Jean Rouch titled: Jean Rouch as Film Artist.