Students majoring in Advertising learn the art, craft and business of how to promote brands from an integrated marketing perspective. The program gives students a well-rounded education in advertising that emphasizes strategy-building, data-gathering, creative development, and media planning skills. Both a major and a minor are offered in Advertising.

The program includes both fundamental and theoretical approaches to the world of professional advertising, both domestically and internationally.

The curriculum is hands-on and students learn first-hand how to create an advertising campaign that meets their client's goals.

Qualified students may elect to participate in the internship program, which provides an opportunity to work in the professional community in the Greater Miami area or other regions. The School's advertising program also has an active alliance with the American Advertising Federation.