Many emails WSVN Channel 7 reporters receive from public relations professionals are ignored because they don’t deliver useful information.
So says television news anchor and “Deco Drive” co-host Lynn Martinez, who shared views of public relations approaches and “pitching” techniques as part of a research and writing project in Professor Colee Splichal’s public relations writing class at the University of Miami School of Communication. The course, held this past spring, also featured speakers and tips from successful alumna Suzy Buckley, B.S.C. ’96, M.A. ’99, the editor-in-chief of Ocean Drive magazine, and faculty such as...