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Advertising

The Advertising program at the University of Miami is continually evolving to meet the demands of an ever-changing media industry.

UM Advertising students specialize in the area of the advertising business that best suits their skills and talents and may pursue a degree focusing on an advertising creative, advertising management, or general advertising track. Students in all three tracks will learn how to create an effective, strategically sound advertising campaign for a real-world client.

Advertising students also have the opportunity to work at PRADUM, www.pradum.com, the School of Communication's student-run advertising and public relations agency that works with real-world clients, giving students a chance to create top-notch work for their portfolios.

Graduates from this program are working in many of the country's top advertising agencies, including Y&R/Bravo (New York), BBDO (New York), Saatchi & Saatchi (New York), Goodby, Silverstein & Partners (San Francisco), and Crispin Porter + Bogusky (Miami), to name a few. In addition, our students have interned at exciting places such as Cosmopolitan magazine, the Rachael Ray Show, MTV, Stella McCartney, and Universal Music Latin Entertainment.

Recent Awards

University of Miami Wins National Student Advertising Competition

 

Communication Studies

The Communication Studies program at the University of Miami empowers students to develop advanced skills in cross-cultural communication, leadership, argumentation, oral and written presentations, critical thinking, research, relationship building and more — skills that can be used in any field or career.

UM Communication Studies students also have the opportunity to conduct important research on a number of topics.

Students are challenged to apply communication skills through hands-on experiential learning and professional internships.

Our outstanding professors prepare students for many different careers, including politics, public advocacy, healthcare promotion, business, intercultural education, or to pursue graduate or law school.

The program also specializes in the rapidly developing field of health communication through collaborative work with the UM's Miller School of Medicine and other campus resources.

Recent School of Communication Studies

SoC Professors Study the Important Role Haitian Media Play in Miami

The Journal of Advertising Publishes SoC Study on Advertising & the LGBT Community

Electronic Media Professor Studies the Emergence of Neuromarketing

 

Electronic Media

Electronic media have a profound impact on daily life and on the future of local and global communities. The School of Communication Electronic Media program, consisting of three distinct majors (broadcast journalism, electronic media and media management) is for those who seek professional careers in television, radio, cable and online enterprises. The program emphasizes hands-on learning coupled with an appreciation for the underlying technology, history, economics, regulation and multicultural involvement of these professions.

The Broadcast Journalism major prepares students for professional careers in electronic news gathering, analysis and reporting. Along with taking journalism courses, students build real-world skills by providing content for the University of Miami's award-winning cable TV station, UMTV.

The Media Management major provides students with a broad understanding of the business aspects of media, including the areas of programming, marketing, operations, research and sales. Students are encouraged to practice these skills at UM's campus radio station, WVUM- 90.5 FM, which broadcasts to all of South Florida. Along with communication courses, students also take courses from the School of Business Administration.

The Electronic Media major offers students the opportunity to customize their communication interests. While many students focus on media production, others complete a mix of production and industry-related course work. Typically students take elective courses from several programs offered by the School of Communication.

Recent Awards

Student Productions Receive 2012 Emmy Award Nominations

Finalists in the 2012 National Broadcasting Society Competition

University of Miami Wins National NASCAR Marketing & PR Competition

 

Journalism

The Journalism program at the University of Miami prepares students for careers in reporting and/or design for print media and new media platforms, but also teaches skills used for much more than journalism. Students learn how to find public records and information through research and reporting, how to interview sources, and think through problems in a variety of contexts. Our professors are news industry veterans who teach students how to analyze information, think critically, and act decisively. These are skills that are important in so many fields.

Journalism students are encouraged to practice their skills and build their resume by participating in the University of Miami's award-winning publications, including our campus newspaper, The Miami Hurricane, , our national award-winning quarterly magazine, Distraction, UM's yearbook, the Ibis; and Communique, the School of Communication's online newspaper. Students working for these publications have access to high-profile newsmakers, including former U.S. President Bill Clinton, former Secretary of State Condoleezza Rice, and Miami Hurricanes football coach Al Golden.

UM Journalism students have been awarded competitive internships from the Washington Post, the Los Angeles Times, USA Today and the Poynter Institute. While many of our graduates move onto great careers in journalism, just as many use this degree to prepare themselves for law school, graduate school, careers in teaching and business and other pursuits.

Recent Awards

Top Honors at Columbia Scholastic Press Association Awards

 

Motion Pictures

The Motion Picture program encourages students to think critically and creatively so they can analyze films of the past in preparation for creating films of their own. Our innovative curriculum embraces the creative process from development and writing through production and post-production to all forms of media exhibition, and complements it with a strong grounding in film criticism, aesthetics of the moving image, and international history of cinema.

UM Motion Picture students have produced short films in Guatemala, Spain and Prague, created exciting webisodes, and learned from discussions with visiting international filmmakers from all over the world.

Student films have screened at major film festivals, including The Cannes International Film Festival and the Miami International Film Festival.

Students learn by using a complete array of film and digital cameras and related grip and electric equipment; a soundstage; all digital post-production image and sound facilities; and digital animation. They also have access to facilities such as the Bill Cosford Cinema, a state-of-the-art theater that exhibits first-run alternative, foreign and classic films.

Each year students participate in the University of Miami Canes Film Festival featuring undergraduate and graduate films, held on campus, and followed by a professional showcase screening in Los Angeles, where students interact with leading film and television professionals. They are also encouraged to participate in the student organization UFILM Studios, which promotes filmmaking literacy and professional independence.

Recent Awards

Film Student Takes Home Award From Cannes

Student Film Wins "Best Romantic Comedy" at Miami International Film Festival

 

Public Relations

Cited by the New York Times as one of five "well regarded" Public Relations programs in the U.S., the University of Miami Public Relations program teaches students how to promote a client's business, image, or product in the international marketplace.

Our program is nationally-recognized for helping students build their resumes, while earning a degree in one of the most exciting cities in the world. Classes are taught by professors who have excelled in the business and working professionals who emphasize the importance of research, technology, and the relationship of all media (electronic, print, online and related digital multimedia technology) to public relations in both the public and private sectors.

Before graduation, students create and execute PR campaigns working with real-world clients. Demand for UM PR interns is high. Major agencies and companies with well-known brands seek our students while in school and upon graduation.

Recognition

The New York Times Lists University of Miami Public Relations Program as "Well-Regarded" in U.S.

 

Visual Journalism

The Visual Journalism program emphasizes the convergence of digital media, combining photography, print design, web design, new media and video into a program that embraces the power of visual storytelling. Students learn through a hands-on approach to multimedia authorship and collaborative creation of new media.

Coursework includes Photography, Multimedia, Web Design and Electronic Media Production taught by faculty members who are award-winning professionals leading their fields. UM Visual Journalism students also benefit from using facilities and equipment that includes a wide range of digital photography tools, computer imaging and 3-D graphics capability, as well as non-linear digital editing and post production sound, large digital format printing, digital audio and related multimedia tools.

Students have many opportunities to intern or work part-time within the Greater Miami-Fort Lauderdale area as well as throughout the U.S. and around the world. The program offers study abroad opportunities and has relationships with Visual Journalism organizations, institutions, and companies in Ecuador, Prague, Barcelona, and other global geographical centers.

Alumni of the program include award-winning journalists with TIME, Agence France Presse, the Associated Press and leading newspapers and websites.

Recent Awards

School of Communication Wins Top Honors at 2011 Online News Association

SoC Named Finalist in the South by Southwest Interactive Awards